Senior Director of Marketing Operations & Data

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap's proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.

GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.

The Senior Director of Marketing Operations & Data will serve as the strategic backbone of our marketing organization. This role will be responsible for optimizing our marketing technology infrastructure, establishing enterprise-level KPI frameworks, and driving data informed decision-making across all marketing functions. This role will bridge the gap between marketing strategy and execution while ensuring our team has the tools, processes, and insights needed to scale effectively.

Essential Job Duties and Responsibilities

Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions. This includes leading integration and optimization efforts across Salesforce Marketing Cloud, CRM, Pendo, Databricks, and GA4 ecosystems to ensure seamless data connectivity between the website, email, SMS, Push, and in-app channels that support full lifecycle tracking and performance insight.
Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns, including the development of testing frameworks to optimize conversion rates, campaign performance, and customer acquisition costs. This role will apply lifecycle and journey mapping expertise to improve engagement across web, email, SMS, push, and in-app content touch points, identifying optimization opportunities and cross-channel automation strategies that drive measurable business outcomes.
Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models. This includes maintaining consistent and reliable marketing data flow between digital, lifecycle, and CRM systems, enabling a complete view of campaign performance and customer engagement across channels.
Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights. This includes building comprehensive reporting frameworks that connect marketing activities to revenue outcomes and distilling analytics into clear recommendations that inform strategic decisions and drive continuous optimization across the organization.
Stay current with evolving SEO & GEO (Generative Engine Optimization) best practices. Understand and adapt to shifts in digital marketing measurement, including privacy changes, attribution challenges, and new tracking methodologies.

Required Skills, Knowledge, and Abilities

Bachelor's degree required.
10-12 years of marketing operations experience, with demonstrated progression in responsibility and impact.
Deep expertise in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Pardot), CRM systems (Salesforce preferred), and analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager, SEMRush, and Pendo).
Advanced proficiency in SQL, Excel/Google Sheets, and data visualization tools (Tableau, Looker, etc.).
Experience with attribution modeling, MMM (Media Mix Modeling), and advanced analytics methodologies.
Strong knowledge of data privacy regulations and their implications for data collection, consent, and marketing automation.
Familiarity with AMP for Email, MJML, and tokenized dynamic content frameworks within marketing automation platforms.
Experience with API integrations, data event infrastructure, webhooks, and scripting (e.g., AMPscript, Velocity, or JavaScript) to extend automation platform capabilities.
Strong understanding of both B2C and B2B marketing principles, with experience in complex, multi-stakeholder sales environments.
Experience developing and maintaining full-funnel lifecycle measurement frameworksfrom website and blog analytics to email, SMS, and CRM engagementlinking marketing activity to revenue and retention outcomes.

Compensation: $150,000 - $170,000 annually

Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you! Apply today!

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Senior Director of Marketing Operations & Data