Dealership

L0021 LAD Advertising

Senior Manager, Retail Marketing Operations (RMO)

Location: Regional - FL & TX (Travel Required)

Compensation: The full salary range for this position is $115,000 - $165,000 annually (plus bonus opportunity). The anticipated starting pay is determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.

About the Role

The Senior Manager, Retail Marketing Operations (RMO) leads a regional field marketing team responsible for driving dealership performance through innovative, customer-focused marketing strategies. This role partners closely with Regional and Store Leaders, Lithia Home Office teams, and external partners to increase quality traffic, customer loyalty, and long-term growth.

At Lithia & Driveway, our mission is Growth Powered by People. This leader plays a critical role in delivering on our promise of earning customers for life by developing high-performing teams and executing data-driven, loyalty-focused marketing initiatives across our dealerships.

What You’ll Do

Team Leadership & Development

Lead, coach, and develop a regional team of up to 10 Retail Marketing Operations Managers and Project Managers
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Provide mentorship, performance feedback, and succession planning support

Strategic Marketing Leadership

Drive regional performance across customer loyalty, satisfaction, sales, aftersales growth, and profitability
Own the effectiveness of marketing initiatives as reflected in key company metrics, including the Store Performance Scorecard and Customer Ecosystem Scorecard
Partner with Regional Operational and Store Leaders to align marketing strategies with business goals

Customer Loyalty & Experience

Design and execute marketing strategies that strengthen long-term customer relationships
Leverage Lithia’s internal technology and customer ecosystem tools to enhance retention and engagement
Identify opportunities using customer data and measure success through loyalty and performance scorecards

OEM & Partner Collaboration

Build and maintain strong OEM relationships at both regional and national levels
Align OEM initiatives with dealership marketing strategies to drive customer satisfaction and loyalty

Data, Technology & Analytics

Guide teams using customer insights, analytics, and market intelligence
Deliver data-driven recommendations based on customer behavior and performance trends
Leverage emerging technologies to support personalized, targeted marketing efforts

Campaign & Content Execution

Partner with LAD Marketing teams and external agencies to develop impactful, customer-focused campaigns
Measure and optimize campaign performance to maximize ROI

Market Adaptability & Advocacy

Monitor market conditions and industry trends to continuously improve strategies
Champion company initiatives and serve as a trusted resource for field teams and internal partners

What You Bring

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Advertising, or equivalent experience
Strong knowledge of automotive retail, dealership operations, and automotive marketing
Experience with Google Analytics, CRM platforms, and Microsoft Office Suite
Proven ability to analyze data and measure marketing ROI
Strong organizational skills with exceptional attention to detail
Ability to manage multiple priorities in a fast-paced environment

Leadership Competencies

Inspires and develops high-performing teams
Aligns team goals with company strategy and values
Makes informed decisions and solves problems effectively
Communicates clearly and collaborates cross-functionally
Adapts quickly to change and demonstrates resilience
Builds strong teams and develops future leaders

We offer best in class industry benefits

Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Senior Manager, Retail Marketing Operations

Senior Manager, Retail Marketing Operations