Influencer Marketing Manager | Twillory

Location: Valley Stream, New York | 4 Days In Office, 1 Day WFH

Twillory is hiring an Influencer Marketing Manager to build, own, and scale a revenue driving creator program. This role is central to the future of our growth. You will identify and partner with creators who can authentically represent the Twillory brand and consistently drive measurable performance. This is not a brand awareness role. It is a performance role where creators are treated as a customer acquisition channel. This person is data first, highly analytical, and deeply focused on performance and results.

The ideal candidate is someone who understands the creator economy deeply, knows how to motivate and manage creators, and has experience inside fast moving ecommerce or direct to consumer brands. You will work closely with Growth, Creative, and Product teams to develop UGC that drives revenue and supports major product drops.

What You Will Do

Build and scale an always on influencer and creator engine that supports weekly content needs
Own influencer as a performance focused revenue channel
Identify, negotiate, and manage high performing creators across TikTok, Instagram, and YouTube
Develop briefs and creative direction for UGC that drives conversion
Manage the full lifecycle of creator partnerships including outreach, contracts, gifting, deliverables, and renewals
Create scalable systems for sourcing, tracking, and nurturing creator relationships
Build and own a clear system for influencer reporting and attribution tied to revenue and conversion
Support key product launches, seasonal drops, and category expansions by orchestrating creator led campaigns
Ensure creator content aligns with Twillory brand guidelines and meets performance objectives
Collaborate with internal teams to plan content calendars and integrate creators into launch strategies

What We Are Looking For

5 plus years of influencer marketing experience with proven revenue impact
Required background in ecommerce or direct to consumer brands
Demonstrated ability to use creators as a customer acquisition channel, not just a brand play
Strong understanding of TikTok and Instagram creator ecosystems and emerging trends
Experience handling contracts, negotiations, usage terms, and paid partnerships
Highly organized, process driven, and comfortable managing high volumes of creator activity
Strong relationship building skills and the ability to maintain long term creator partnerships
Experience in men's fashion, apparel, or lifestyle categories is a plus

Why Twillory

High growth performance menswear brand with a loyal customer base
Direct ownership of a core revenue channel
Direct access to leadership and real decision making power
Fast moving environment with zero bureaucracy
Ownership over strategy, not just execution
Collaborative culture with strong Growth, Creative, and Product partners

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance

Work Location: In person

Discover Marketing Jobs on the #1 Job Board

✨ Job alerts

✨ Job alerts

Influencer Marketing Manager