Purpose of Role

The CI Field Marketing Manager leads Yamaha’s residential custom integration (CI) field marketing efforts, building strong relationships with CI dealers, distributors, and integration partners. It is their responsibility to create programs, training, and field support that help partners sell, install, and integrate Yamaha consumer audio products.

Key Accountabilities Include

Drive sales growth and product adoption
Ensure partner satisfaction with integration, retailers, distributors and home automation

partners

Collaborate to support the resolution of third-party integration issues and improve

interoperability.

Primary Responsibilities Include

Represent YCA at trade shows, industry events, and dealer/distributor activations
Oversee the development and delivery of field training (live events, webinars, workshops, technical sessions) and lead field-based training and presentations
Develop field marketing plans based on dealer and partner feedback
Manage YCA relationships with third-party control companies
Document capability issues and ensure follow-up with engineering and product development
Ensure CI partners have access to YCA control tools and integration support at product launch and support regional staff, sales reps and partners on consumer audio and CI-related initiatives
Direct product testing and certification with third-party control systems to ensure integration success

Core Functional Competencies

Customer/Dealer Problem Resolution: Gather and analyze information to understand root causes of issues and determine appropriate solutions
Dealer Support: Understand dealers' business and markets in order to provide the support they need to successfully promote and sell Yamaha's products
Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
Technical Product Acumen (Product marketing only): Demonstrate in-depth knowledge of Yamaha's products and services
Project Integration: Ensure that all of a project's work elements are coordinated, including project planning and execution processes
Relationship Building and Management (Sales Support): Quickly connect with sales and marketing partners and maintain relationships
Presentation Skills (Sales/Sales Support): Deliver concise, engaging presentations in-person and virtually.

Core Behavioral Competencies

Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability

Qualifications

Ideal

Demonstrated success balancing technical with business goals
Proficient with Microsoft Office
Experience configuring and coding home automation and control platforms
Up to 40% travel (domestic and international)

Preferred

Bachelor's degree in marketing, communications or electrical engineering
Global brand experience
Control platform experience (RTI, URC, Control 4, Crestron, AMX, Savant)
Industry certifications (CEDIA, ISF, HAA, ICET)
Knowledge of C#, NET, SQL or voice control and smart home automation platforms
5+ years in CI or consumer electronics

Compensation

The hiring range for this position is $85,000 - $119,600 annually + bonus. This is the hiring range and does not include the value of benefits. The hiring range does not reflect total earning potential over time.
Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.

Here’s What We’ll Bring

Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Gym and wellness reimbursement program
Tobacco cessation reward program
Free concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Casual dress
Vacation, sick-time and personal floating holidays
Inclusive and passionate culture

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Custom Integration Field Marketing Manager