Digital Marketing / Graphic Designer

Job Summary

We are seeking a highly skilled and experienced Digital Marketing Director to lead our digital marketing efforts. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, with a proven track record in driving online engagement and conversion. This role requires a creative thinker who can develop innovative marketing campaigns, analyze performance metrics, and optimize strategies to achieve business goals.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across various channels including SEO, SEM, email marketing, and social media.
• Oversee content creation and management for websites and social media platforms, ensuring alignment with brand messaging.
• Utilize SEO tools to conduct keyword research and optimize website content for improved search engine rankings.
• Manage Google Ads campaigns and Facebook Advertising initiatives to enhance online visibility and drive traffic.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts that support overall business objectives.
• Lead the development of marketing automation strategies to streamline processes and enhance customer engagement.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.

Skills

• Proficiency in SEO tools, conversion optimization, and social media marketing.
• Strong knowledge of Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, JavaScript, and SQL.
• Experience with Google Ads, Google AdWords, Google Analytics, email marketing, SEM, performance marketing, e-commerce strategies.
• Excellent skills in content creation, copywriting, keyword research, graphic design, and social media management.
• Familiarity with content management systems (CMS) and B2B marketing practices.
• Strong analytical skills with the ability to interpret data and generate actionable insights. Join our dynamic team as we strive to elevate our digital presence and achieve outstanding results through innovative marketing strategies.

Job Type: Full-time

Pay: $52,000.00 - $65,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person