VP, Marketing

Position Overview

Vice President Of Marketing at Andela. At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 10 years, Andela has connected its customers with top global, remote technical talent from over 135 countries, with the majority residing in emerging markets like Africa and Latin America. As one of the world's largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists, enabling 33% faster project delivery through an exclusive AI-powered platform that manages the complete global talent lifecycle.

The Vice President of Marketing is a critical leadership role responsible for shaping and executing Andela's marketing strategy to accelerate growth, drive market visibility, and enhance our brand positioning. Reporting directly to the Chief Revenue Officer, the VP of Marketing will lead all marketing activities across our core business lines – including AI services, our talent marketplace, and a SaaS product portfolio – while building and mentoring high-performing teams in a fast-paced technology environment.

Key Responsibilities

• Marketing Strategy and Execution: Develop and implement a cohesive marketing strategy aligned with business objectives, including market positioning, product marketing, demand generation, and brand development.
• Brand Leadership: Strengthen Andela's market presence by refining and enhancing our brand identity and voice across AI services, talent marketplace, and SaaS offerings.
• Demand Generation: Lead initiatives to generate high-quality leads through integrated marketing campaigns, digital marketing, content marketing, events, and strategic partnerships.
• Product Marketing: Oversee the creation of compelling product positioning and messaging tailored to enterprise customers, highlighting differentiated value across our offerings.
• Team Leadership: Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
• Market Intelligence: Leverage market insights, competitive analysis, and customer research to inform strategic decisions and identify growth opportunities.
• Cross-functional Collaboration: Work closely with Sales, Product, Engineering, and Talent teams to ensure alignment and effectiveness of go-to-market strategies.
• Budget Management: Define, manage, and optimize the marketing budget to deliver measurable ROI.

Required Qualifications

• 12+ years of progressive experience in B2B marketing, with at least 5 years in a senior leadership capacity within IT services, GenAI services, or talent marketplaces.
• Proven ability in exceptional leadership, scaling marketing teams, managing complex initiatives, and collaborating cross-functionally at the executive level.
• Demonstrated track record of crafting and executing strategic marketing plans that drive substantial business growth and brand recognition.
• Extensive knowledge and experience in brand management, product marketing, demand generation, digital marketing, content strategy, and marketing operations.
• Strong data-driven mindset, with comfort in marketing analytics, metrics, and reporting.
• Exceptional communication skills with the ability to clearly articulate complex ideas both internally and externally.

Benefits & Perks

• Fully Remote work culture – we hire globally and all of our roles are fully remote!
• Bring your own device stipend – buy your own laptop with funds from Andela.
• Flexible working hours.
• Equity (as a part of the compensation package).
• Healthcare, 401k / pension.
• Generous Paid Time Off, Parental Leave, and Compassionate Leave.
• And more to come – we're on a journey to reimagine global benefits at Andela.