Segment Marketing Manager, Commercial

About the Role

We are looking for a Segment Marketing Lead to build and scale marketing programs for our Commercial segment - spanning SMB, mid-market, and private equity-backed companies. This role is about creating repeatable, scalable programs that drive pipeline and revenue across the Commercial business. You'll design and execute multi-channel initiatives from scratch: events, webinar series, workshops, digital campaigns - and build the playbooks that make them repeatable as the business grows.

The ideal candidate is a hands-on generalist with strong cross-functional skills who thrives building programs from zero. You're equally comfortable designing a webinar series, running a regional event, orchestrating a digital campaign, and analyzing what worked to improve the next iteration. You bring strong demand generation instincts and a bias toward action - shipping programs, learning fast, and scaling what works.

This role is foundational - you'll be building the Commercial marketing engine and establishing the programs and processes that will define how we engage this segment at scale.

Responsibilities

• Design, build, and execute repeatable marketing programs for the Commercial segment-including events, webinar series, workshops, and digital campaigns
• Create scalable playbooks and program templates that can be repeated across markets and quarters with consistent results
• Develop and execute demand generation strategies that drive pipeline across SMB, midmarket, and private equity-backed accounts
• Partner closely with Commercial sales teams to align on priorities, goals, and engagement strategies
• Orchestrate multi-channel campaigns-coordinating across digital, events, content, and partner channels to maximize reach and impact
• Build workshop and event formats from scratch, iterating based on performance data and attendee feedback
• Analyze program performance metrics (pipeline, conversion, attendance, engagement) to identify what scales and what to sunset
• Develop segment-specific messaging and content that resonates with Commercial buyers and their unique challenges
• Collaborate with Growth Marketing, Field Marketing, Content, Partner, and Campaigns teams on integrated go-to-market strategies
• Manage program logistics end-to-end-from concept through execution to post-program reporting and iteration

Requirements

• 7+ years of B2B marketing experience, with a strong foundation in demand generation and program execution
• Demonstrated experience building programs from scratch and creating repeatable, scalable marketing initiatives
• Hands-on experience running events, webinars, workshops, or similar engagement programs at scale
• Strong multi-channel marketing skills-comfortable orchestrating across digital, events, content, and partner channels
• Experience working closely with sales teams and aligning marketing programs to pipeline goals
• Analytical mindset with the ability to measure program impact and iterate based on data
• Excellent project management skills-ability to manage multiple programs simultaneously with strong attention to detail
• Strong content creation skills-can develop compelling copy, email sequences, event materials, and campaign assets
• Comfortable working in a fast-paced, ambiguous environment with a bias toward action

Nice to Have

• Experience marketing to SMB or midmarket segments specifically
• Background in tech, SaaS, or AI/ML companies
• Experience with marketing automation and ABM platforms (6sense, Demandbase, HubSpot, Marketo)
• Familiarity with the private equity ecosystem and portfolio company dynamics
• Prior experience at a high-growth startup or scale-up environment