Digital Marketing Specialist

Job Overview

We are seeking a digital strategist and marketing coordinator with at least 3 years of experience to support our growing marketing engine across digital platforms, administrative operations, vendor coordination and on the ground event execution. This role is ideal for a highly organized, creative professional who understands how digital storytelling, operational discipline and community presence work together to build a trusted home services brand.

The position plays a critical role in maintaining brand consistency, supporting campaign execution and ensuring marketing operations run smoothly - from social media management and creative production to vendor payments and trade show support.

This position offers an exciting opportunity to make a tangible impact in a fast-paced environment where creativity and analytical thinking are valued.

Responsibilities

Digital & Social Media Strategy (Home-Services Focused)

• Manage Archer Exteriors' social media presence with a primary focus on Meta Platforms (Facebook & Instagram) using Meta Business Suite
• Execute content scheduling, publishing, monitoring and performance tracking across branches and campaigns.
• Support both organic and paid social initiatives aligned with promotions, community programs and seasonal campaigns.

Creative & Content Execution

• Design branded social media graphics, evet materials, and promotional assets using Canva and similar tools.
• Support intermediate-level editing for: Project highlights, Community events, Trade shows and sponsorships, Archer Applause-style testimonials (as assigned)
• Collaborate on creative concepts tied to home-improvement education, trust-building and community involvement

Marketing Operations & Administration

• Maintain organized records for: Vendors and Suppliers, Marketing invoices and expenses, Purchase orders and approvals
• Coordinate vendor payments and support purchasing of: Marketing materials, Event supplies, Promotional and branded merchandise
• Assist with inventory tracking and internal documentation for budgeting and reporting.

Events, Trade Shows & Community Engagement

• Support Archer Exteriors' presence at: Trade Shows, Corporate Events, Community and sponsorship activations
• Assist with pre-event planning, logistics, on site coordination and post event wrap-ups
• Represent the Archer brand professionally at events, ensuring consistency with our "Company of the Community" ethos

Operational & Administrative Excellence

• Accurate record-keeping for vendor payments
• Clean, auditable documentation for marketing expenses and purchases
• Efficient runaround time for purchase requests and vendor coordination
• Improved organization of marketing assets and vendor files over time

Events & Community Execution

• Successful support of scheduled trade shows and community events
• Timely delivery of event materials and post-event documentation
• Positive internal feedback from sales, leadership and event partners
• Increased brand visibility and engagement tied to event-based initiatives

Qualifications & Skills

• Bachelor's in marketing/business Preferred
• Strong command of written English
• Proven experience managing social media in a brand of business environment
• Proficiency with Meta Business Suite
• Strong creative skills using Canva and similar design tools
• Intermediate video editing skills (preferred, not required)
• Highly organized, detail-oriented and operationally disciplined
• Comfortable balancing creative work with administrative responsibilities
• Flexible availability for events, trade shows and community initiatives during some weekends

Pay: $30.00 - $35.00 per hour

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person