[Remote] Fractional Chief Sales and Marketing Officer

Note: The job is a remote job and is open to candidates in USA. Attest BioSciences is hiring a Fractional Chief of Sales & Marketing (CSMO) to help operationalize their go-to-market strategy and drive customer acquisition for their advanced at-home diagnostics. This part-time role will focus on sales leadership, marketing growth, and customer lifecycle management, ultimately transitioning to a full-time executive position after funding.

Responsibilities

• Operationalize and iterate on Attest’s established GTM strategy across diagnostic product lines
• Develop a sales pipeline across DTC and strategic wellness/community partners, leveraging your existing network to accelerate warm introductions, partnership opportunities, and early commercial traction
• Build sales infrastructure including CRM systems, dashboards, and reporting frameworks
• Collaborate with the CFO on pricing strategy, revenue modeling, and commercialization economics
• Lead brand positioning, messaging, and creative direction across channels
• Direct DTC acquisition (paid social/search, retargeting, funnel optimization)
• Launch awareness and pre-launch campaigns to build traction and waitlists
• Build influencer/creator partnerships and community-based outreach programs
• Oversee content strategy, social media, and educational marketing
• Develop personalized email/SMS flows for education, onboarding, and retention
• Create customer journeys that reinforce trust and support repeat testing
• Build loyalty and engagement strategies aligned with long-term health monitoring
• Partner closely with the CEO, COO/CSO, CFO and other key stakeholders
• Provide KPIs and insights for investor updates and fundraising
• Help define and recruit the future commercial team post-seed

Skills

• 5–12+ years in Sales, Marketing, Growth, or Commercial leadership
• Demonstrated success in early-stage startup environments
• Experience executing and optimizing GTM strategies
• Strong DTC acquisition, funnel optimization, CRM, and analytics experience
• Proven ability to build partnerships and leverage an existing network for traction
• Strong communicator and storyteller
• Able to balance strategic leadership with hands-on execution
• Bachelor's degree in a relevant field (Marketing, Business, Economics, Data Analytics, or related discipline)
• Healthcare, diagnostics, biotech, or wellness experience
• MBA

Company Overview

• Attest BioSciences is dedicated to revolutionizing medical testing, particularly cancer screening, by offering innovative, accessible, and comprehensive at-home testing services directly to consumers. It was founded in 2020, and is headquartered in , with a workforce of 2-10 employees. Its website is https://www.attestbiosciences.com.