Social Media and Marketing Manager

Marketing Manager - The Well

Carpinteria, CA

About The Well

The Well is a refined destination for home, garden, and lifestyle design—rooted in thoughtful sourcing, craftsmanship, and an elevated west coast aesthetic. With flagship storefronts, a growing e-commerce presence, and an expanding creative vision, we are seeking a Marketing Manager who embodies our brand ethos and can bring our story to life across digital and physical touchpoints.

Position Overview

We are looking for a hands-on, creative Marketing Manager with strong photography, videography, and content production skills—ideally with experience in the home, interiors, and garden space. This role will lead our visual and digital presence, capturing our world through high-quality imagery, video storytelling, and multi-channel marketing initiatives.

This is a dynamic, in-house role for someone who thrives in a creative environment and can balance artistic vision with operational execution. You will be responsible not only for creating all brand content, but also posting, scheduling, and managing it across all platforms.

Key Responsibilities

Content Creation & Brand Storytelling

• Shoot in-house photography for store hero shots, styled moments, etc
• Film and edit video content highlighting our design process, installations, events, artisans, and behind-the-scenes moments
• Concept, script, produce, and personally post and upload content for Instagram, TikTok, Pinterest, YouTube, and future platforms
• Organize and maintain asset libraries, footage, and content scheduling calendars

Digital Marketing & Brand Growth

• Own email & SMS marketing strategy including campaign planning, audience segmentation, scheduling, and optimization
• Build and send bi-weekly newsletters linking to product launches, editorial stories, and brand updates
• Manage and publish daily content across all social media platforms
• Track performance metrics and adjust strategies based on analytics
• Run Google Ads and work with our PR Firm to coordinate events

Creative Direction & Collaboration

• Uphold and evolve The Well's elevated brand identity, visual voice, and tone
• Support press & influencer initiatives by supplying assets and brand information to partnering PR team
• Work events and brand activations to capture real-time content
• Travel occasionally to stores, shoots, events, or brand partners when needed

Desired Skills & Experience

• 3+ years in marketing, social media, content creation, or brand communications
• Proven portfolio demonstrating lifestyle, interiors, or product photography and video work
• Strong short-form and long-form video editing skills
• Advanced knowledge of Instagram, TikTok, Pinterest, YouTube, and content scheduling tools
• Proficiency in Adobe Creative Suite or similar
• Familiarity with Shopify and Flodesk (or other email/SMS platforms)
• Strong storytelling, writing, and caption-writing skills

Key Traits

• Highly creative with refined aesthetic taste
• Self-starter comfortable managing end-to-end content pipeline
• Confident on camera and in creative environments
• Flexible and comfortable working events, pop-ups, and travel days
• Organized, detail-oriented, and able to juggle multiple initiatives
• Passionate about home, interiors, design, and garden lifestyle

Compensation

Competitive salary, based on experience + benefits

The expected starting pay range for this position is $50,000+. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

Job Information

Posting Date: 12/8/2025

Location: 3376 Foothill Rd. Carpinteria, CA 93013

Job Schedule: Full-Time; On-Site

Job Shift: Day, 9-5:30

We look forward to hearing from you!

• The Well Family

Pay: $50,000.00 - $75,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience

• Marketing: 3 years (Required)

Shift availability

• Day Shift (Required)

Ability to Commute

• Carpinteria, CA 93013 (Required)

Work Location: In person