Social Media and Marketing Manager

Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking a dynamic Social Media and Marketing Manager to lead our brand’s online presence with energy, creativity, and strategic insight. In this role, you will develop innovative marketing campaigns, manage social media channels, and foster meaningful relationships with our community. Your expertise will drive brand awareness, increase engagement, and elevate our digital footprint through impactful content creation and data-driven strategies. Join us to make a vibrant impact in the world of digital marketing!

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, website, and TikTok to boost brand visibility and engagement.
• Create captivating content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor performance, and optimize campaigns in real-time.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
• Implement SEO best practices and keyword research techniques to enhance content discoverability across digital channels.
• Utilize analytics tools like Google Analytics and web analytics platforms to measure campaign effectiveness and refine marketing efforts accordingly.
• Oversee paid advertising campaigns such as Facebook Advertising to target specific demographics and maximize ROI.
• Collaborate with public relations teams to manage brand reputation and coordinate outreach efforts for events or product launches.
• Engage in relationship management by responding promptly to comments, messages, and inquiries from followers to foster a loyal community.
• Design visually appealing graphics using Adobe Photoshop or Adobe Illustrator that support branding initiatives and marketing campaigns.
• Monitor industry trends related to digital marketing, social media innovations, e-commerce integrations, and video editing techniques to keep strategies current.
• Proven experience in social media management combined with a strong understanding of social media marketing principles.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visual content.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring online conversations and insights.
• Knowledge of SEO strategies, keyword research, Google Analytics, web analytics tools, and digital marketing best practices.
• Experience managing paid advertising campaigns on Facebook or other social platforms with measurable results.
• Strong writing skills with an eye for proofreading content before publication to ensure clarity and professionalism.
• Ability to develop compelling video content through video editing software to enhance storytelling efforts.
• Excellent relationship management skills for engaging with followers, partners, influencers, and media outlets effectively.
• A proactive mindset with the ability to analyze data trends and adapt strategies swiftly for optimal results. Join us as a Social Media and Marketing Manager where your creativity fuels our brand’s growth! We’re committed to fostering an inclusive environment that supports your professional development while offering opportunities for innovation in the ever-evolving landscape of digital marketing.

Pay: $18.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off
• Professional development assistance

Work Location: In person