Social Marketing Manager

• We’re looking for a strategic, performance-driven Marketing Manager to lead day-to-day management across our Social platforms
• Reporting directly into the Director of Acquisition, this role is for someone who sees paid media as a dynamic growth engine and thrives on owning channel performance and optimization end-to-end
• You will own the day-to-day tactical optimization of channels like Meta and Applovin, collaborating with our Manager of Search and Senior Manager of Offline to hit specific revenue and margin goals
• To effectively manage your platform(s), you’ll triangulate performance data across internal systems to validate incrementality, pressure-test results, and uncover growth opportunities others miss
• This role sits at the intersection of media, analytics, and creative strategy
• You’ll partner closely with our internal Content and Site Merchandising teams to develop channel-specific creative and landing page POVs that drive measurable performance improvements
• If you’re deeply analytical, relentlessly curious, and energized by turning data into growth — we’d love to meet you
• Channel Strategy & Performance:
• Own end-to-end strategy for Paid Social across our product categories (Sock, Footwear, Intimates, and T’s)
• Execute daily, tactical platform optimizations. You will actively manage campaigns/ad sets, pacing, and budget allocations to ensure we never miss a beat on performance
• Identify opportunities for incremental growth across campaigns
• Continuously test audiences, bidding strategies, creative formats, landing pages, and campaign structures
• Partner closely with the Search Manager and Offline team on overarching channel strategy, pacing, and performance
• Data Validation & Incrementality:
• Demonstrate a strong data propensity, cross-referencing platform-reported metrics with internal data to validate incrementality and aggressively scale what works
• Identify discrepancies and/or trends between platform reporting and internal data and proactively adjust strategy
• Partner with Analytics to evaluate incrementally and pressure-test performance
• Analyze customer cohort performance and CAC:LTV ratio to assess impact
• Testing & Optimization:
• Develop and maintain structured testing roadmaps across channels while executing clear A/B tests within the platforms. Leverage performance insights to iterate quickly, rigorously documenting what works to build a playbook of ‘hyperefficient products’ and scale creative winners.Stay ahead of platform changes, new features, and emerging technologies and opportunities
• Champion a culture of experimentation and continuous improvement
• Cross-functional Collaboration:
• Partner directly with the Sr. Manager of Growth Content (our internal ‘Content Supply Chain’) to rapidly ingest, test, and scale assets. You will translate platform performance back into actionable feedback to fuel the next batch of creative/copy, reflecting a strong POV on what works on each platform and why
• Partner with the merchandising and planning teams on product support based on company priorities, channel performance, and seasonal stories
• Work with the site merchandising and digital product teams on landing page and/or site testing strategies to amplify channel performance

Benefits

• 100% Employer-Paid Healthcare
• Annual Bonus
• 401K Matching
• Unlimited Vacation
• Hive Hangouts
• Health & Wellness Reimbursement
• Educational Assistance
• Company Retreats
• Community Events
• Company Equity
• Dog-Friendly Office
• Pre-Tax Commuter Benefits