Director, Marketing Growth & Operations

JOB SUMMARY

The Director, Growth & Marketing Operations serves as the operational and production lead for the Home Office Marketing Department, ensuring the seamless execution of marketing initiatives across all communities and brands. This role supports the Vice President of Marketing and Senior Director of Marketing & Communications in developing and implementing the overall marketing strategy while independently managing media planning, budget oversight, project workflows, vendor relations, and the timely delivery of all marketing assets.

The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, deadline-driven environment. They act as the central hub of coordination between internal teams, external vendors, and community stakeholders, ensuring that every campaign and creative request is executed efficiently, accurately, and in alignment with brand standards.

DUTIES AND KEY RESPONSIBILITIES

Strategic Support
Partner with the Vice President and Senior Director of Marketing to translate marketing strategies into actionable plans, timelines, and deliverables.
Provide data-driven insights and recommendations to improve campaign performance and ROI.
Media Planning & Management
Develop, manage, and maintain all paid media plans, including print, digital, broadcast, and sponsorship placements.
Negotiate rates, manage vendor contracts, and ensure all placements align with strategic priorities and budgets.
Oversee trafficking of creative assets to media outlets and confirm all specifications, deadlines, and approvals are met.
Budget Oversight
Own and manage the department’s operating and advertising budgets in coordination with the VP of Marketing.
Track all marketing expenditures, process invoices, and prepare financial reports to ensure accuracy and accountability.
Monitor spend versus plan and proactively identify optimization or reallocation opportunities.
Project & Workflow Management
Maintain the department’s project management system, organizing and prioritizing deliverables, deadlines, and approvals.
Ensure all creative requests are logged, assigned, and completed on schedule and within scope.
Supervise the Marketing Coordinator and Graphic Designer to ensure workload balance and efficiency.
Creative Asset Delivery & Quality Control
Oversee production and distribution of all marketing assets—print, digital, and promotional materials.
Ensure creative outputs meet brand standards, accuracy, and file specifications prior to release.
Serve as the final checkpoint for proofing and approvals before delivery.
Vendor & Stakeholder Relations
Manage relationships with media partners, printers, and creative vendors, serving as the primary operational liaison.
Coordinate asset delivery and communication between the Home Office team, communities, and external partners.
Analytics & Reporting
Support campaign reporting by collecting and analyzing performance data from media placements and digital sources.
Present insights to leadership to guide decision-making and improve future initiatives.
Departmental Development
Stay current on marketing tools, platforms, and technologies to streamline department operations.
Participate in training, conferences, and professional development as needed.

Minimum Qualifications

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field required
Master's degree in Marketing, Business, or MBA preferred

Experience

7–10 years of progressive marketing experience, with at least 3–5 years in a marketing operations, project management, or media planning role
2–3 years of people management experience, including direct supervision of marketing professionals
Proven experience managing six- to seven-figure marketing budgets
Demonstrated success in multi-channel media planning and buying (digital, print, broadcast)
Experience in real estate, senior living, healthcare, hospitality, or multi-location organizations strongly preferred

Job Type: Full-time

Pay: $120,000.00 - $130,000.00 per year

Benefits

401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance