Marketing Platform Manager

Our client is a highly regarded global law firm known for its innovative approach, sophisticated client base, and forward-thinking culture. They are looking for a Marketing Platform Manager to take ownership of a critical part of their marketing technology ecosystem, with significant exposure to automation, AI, and digital strategy.

This role will be hybrid (or fully-remote) and can sit in any U.S. office.

Key Responsibilities

• Own the firm’s email marketing platform, including campaign builds, templates, automations, segmentation, lead scoring, testing, and performance reporting.
• Manage system integrations and data integrity across the marketing technology stack, including Salesforce and event platforms, while troubleshooting sync and integration issues.
• Build and improve AI-enabled and agentic workflows designed to automate repetitive marketing processes and increase efficiency across the platform ecosystem.
• Partner with internal technology teams, marketing stakeholders, vendors, and consultants to diagnose issues, improve systems, and identify opportunities for optimization.
• Play a key role in the continued evolution of the firm’s marketing technology and digital infrastructure, with the opportunity to work at the intersection of marketing, technology, data, and AI.

Key Qualifications

• 8+ years of advanced email marketing platform administration experience
• Advanced Marketo expertise and strong understanding of Salesforce integrations
• Experience troubleshooting marketing technology integrations and maintaining data governance
• Experience building or configuring AI/LLM-based workflows or agents
• Law firm or professional services marketing technology experience strongly preferred