Product and Digital Marketing Lead

JOB SUMMARY

This job involves managing and optimizing product information, ensuring accurate data for new and existing products, and coordinating with the Director for product releases. Key tasks include market research, trend analysis, digital marketing, and content creation. The role requires developing marketing strategies, managing social media, and assisting in new product development. Participation in marketing events and managing the Amazon catalog are also part of the responsibilities.

ESSENTIAL JOB FUNCTIONS

Product Information Management

Manages product information to ensure new and existing products have proper information associated with them. This includes:
Product information
Product specifications
Product application
Directing best photo assets
SEO
Manages process with Director from Part Number creation to release of product to end users.
Work with the team to ensure the proper product placement strategy and how it relates to BCG’s market growth and share model (QUESTION, STAR, DOG, COW).
Assist in analysis of product lines to ensure key margin targets are met through pricing changes, promotion, distribution targets, and discontinuation.
Advertisement content creation.

Product and Market Research; Trends

Conduct market research as assigned for potential new products and existing products.
Weekly Intel Report that is key to organization intel on what’s happening in the market.
Have the ability to decipher market trends that will guide product strategy.
Work across departments to identify market trends specifically related to product features, costs, and product placement.

_ Digital Marketing Lead:_

Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales.
Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.
Manages all social media content and provides valuable input/execution into other digital marketing strategies.

New Product Development

Under guidance from engineering and key management, this position manages select product development initiatives assigned to him/her.

Other Key Duties

Assist in key marketing and sales events like the International Linemen’s Rodeo, Utility Expo, TCIA, or other major events. Duties would include event setup, event staffing, etc. Potential travel for 4-6 events per year at the most.
Amazon catalog management.

MINIMUM JOB QUALIFICATIONS AND REQUIREMENTS

Bachelor’s degree or its equivalent preferred.
2+ years of related experience.
Excellent verbal and written communication skills.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite.
Attendance is an essential function of this position.
The ability to operate in a constant state of alertness and safe manner

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Tuition reimbursement
Vision insurance