VP, Marketing

Vice President, Marketing - Tampa Florida Parks

Primary Purpose and Function of Position

Lead the development and execution of the marketing discipline for the Busch Gardens and Adventure Island, Tampa Florida a division of SeaWorld Parks & Entertainment. Develop tactical plans that increase annual attendance, competitive position, brand distinction and revenue.

Principal Duties and Responsibilities

• Developing smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense.
• Providing command over the business, understanding the drivers and adjusting to maximize performance
• Partnering with corporate teams on brand/park creative and media strategy, planning and execution, Directly leading all email, social, website, co-op and grassroots, field marketing.
• Effectively assessing complex information to provide the best direction to the business in a highly visible role; monitoring metrics and feedback in a fast-paced environment, course correcting and optimizing as necessary to ensure proper utilization of resources.
• Strategizing and leading team in the best local/grassroots marketing efforts including strategic partnerships with sports teams, local organizations, hotels etc.
• Defining and implementing comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA.
• Providing oversight and guidance for internal creative services
• Leading development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc.
• Creating and managing a significant budget covering all areas of marketing while aligning budget resources with prioritized marketing strategies and tactics
• Actively engaging with peer group, specifically senior sales leaders and corporate colleagues, to develop strong and collaborative relationships that drive the overall business growth and success.

Qualifications for Position

• An undergraduate degree is required; an MBA is desirable.
• 10 years of experience in Marketing
• Capable of executive level oversight of multiple areas to include: advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics.
• Ability to simplify complex business challenges to drive alignment of impacted stakeholders.
• Excellent written and verbal communication skills to include polished oral and visual presentations.
• Must have strong creative campaign development skills that align with brand stewardship.
• Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible and demanding environment.
• Effective tactical execution, including alignment, identification and prioritization of resources. Superior analytical aptitude with strong bottom-line orientation.
• Experience in developing and managing complex budgets.