Social Media Specialist - Content Creator

Job Summary

We are seeking a dynamic and innovative Social Media Specialist - Content Creator to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and manage our social media channels to connect authentically with our audience. Your creativity and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the social media landscape.

Duties

• Develop and execute creative content strategies tailored to various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality visual and multimedia content using Adobe Photoshop, Adobe Illustrator, and video editing tools to captivate audiences.
• Manage daily social media activities using tools like Hootsuite and Buffer, scheduling posts for optimal engagement times.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; analyze insights using Google Analytics and web analytics tools.
• Implement SEO best practices and keyword research to enhance content visibility and reach across digital channels.
• Design eye-catching graphics aligned with branding guidelines to support campaigns and promotional initiatives.
• Collaborate with public relations teams to ensure consistent messaging and manage relationship-building efforts with influencers and partners.
• Oversee Facebook Advertising campaigns to target specific audiences effectively while optimizing ad performance.
• Engage actively with followers by responding to comments, messages, and reviews to foster a vibrant online community.
• Track campaign performance metrics, prepare reports on engagement levels, reach, conversions, and adjust strategies accordingly.

Skills

• Proficiency in social media management platforms such as Hootsuite and Buffer for scheduling and analytics.
• Strong graphic design skills utilizing Adobe Creative Suite (Photoshop, Illustrator) for creating compelling visual content.
• Experience with video editing software to produce engaging multimedia content for diverse platforms.
• Knowledge of SEO techniques, keyword research, and web analytics tools like Google Analytics for performance optimization.
• Expertise in social listening tools to monitor brand sentiment and industry trends effectively.
• Familiarity with Facebook Advertising and digital marketing strategies to amplify reach through targeted campaigns.
• Excellent proofreading skills ensuring all content is clear, accurate, and aligned with branding standards.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong relationship management skills for collaborating with influencers, partners, and internal teams.
• Understanding of e-commerce platforms and branding principles to support online sales initiatives. Join us as a Social Media Specialist - Content Creator if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and technical expertise to craft impactful content that resonates worldwide—helping us build vibrant communities while advancing your career in the exciting realm of digital marketing!

Pay: $25.00 - $30.00 per hour

Work Location: In person