Senior Marketing Manager, Enterprise Sectors

Senior Marketing Manager, Enterprise Sectors

The Enterprise Senior Marketing Manager serves as the primary marketing interface between CBRE’s Enterprise marketing team and its sector business lines. This role is responsible for translating global marketing strategies into sector-relevant execution, acting as a strategic marketing partner to sector business lines. The role combines strategic judgment with strong execution capability, operating at the intersection of client engagement, sales support, and campaign deployment.

Key Responsibilities

Sector Marketing Support & Stakeholder Management

Serve as the dedicated marketing partner for sector business groups, ensuring sector teams have access to high-quality marketing support that is grounded in enterprise strategy and calibrated to sector priorities

Build and maintain strong working relationships with sector presidents and sector sales and account teams, functioning as a credible partner who understands their priorities

Apply judgment in scoping sector marketing activity, ensuring effort is concentrated on programs with the clearest impact and tightest alignment to global activities

Represent sector perspectives and client needs in enterprise marketing planning, ensuring global programs reflect the nuances of how CBRE goes to market across industries

Sector Activation & Program Customization

Adapt and deploy global enterprise marketing programs for sector audiences, including audience customization, messaging refinement, and channel optimization across paid, organic, and web

Develop sector-specific extensions of enterprise campaigns, including capabilities decks, client presentations, and promotional assets, without creating standalone sector strategies that operate outside global priorities

Manage sector-level web presence in coordination with the broader digital team, ensuring pages are current, on-message, and optimized for engagement

Support the activation of thought leadership and content programs within sector contexts, connecting global narratives to sector-specific proof points and client outcomes

Client Events & Engagement Programs

Plan and execute sector-facing client events, roundtables, and engagement programs in alignment with enterprise marketing objectives

Manage end-to-end event logistics including vendor coordination, stakeholder communications, pre- and post-event content, and performance tracking

Partner with sales and account teams to design targeted cultivation programs that support pipeline development within priority sectors

Ensure event and engagement activity is connected to broader demand generation programs and contributes to measurable pipeline influence

Sales Enablement

Develop and maintain sector-relevant sales enablement materials including capabilities presentations, solution narratives, and pursuit support assets

Ensure enablement content is built on approved enterprise messaging frameworks and reflects current positioning, proof points, and competitive differentiation

Partner with product marketing and campaign teams to adapt and customize core enablement suites for sector use cases

What You’ll Need

• Bachelor's Degree preferred with 8-10 years of relevant experience. In lieu of a degree, a combination of

experience and education will be considered.

• The innovative mentality to develop methods that go beyond existing solutions
• Ability to solve unique problems using standard and innovative solutions having a broad impact on the

business.

• In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
• Expert organizational skills with an advanced inquisitive mindset.