Marketing and Product Marketing Manager

CI Solutions is a leader in secure credentialing and identity management for K-12 schools and enterprise partners across the country, our Badge ecosystem powers student and staff ID programs that connect software, hardware, and technology to make campuses safer and more efficient.

We are seeking a Marketing and Product Marketing Manager to join our team in California, this is a hybrid opportunity. You’ll own how we communicate their products to customers from digital campaigns to launch announcements while building brand awareness for CI Solutions in the education technology space.

You’ll work cross-functionally with Product, Sales, and Customer Success to turn complex technology into clear, engaging messaging that drives adoption and growth.

Key Responsibilities

Product Marketing

• Develop clear positioning and messaging for the Badge ecosystem and related products
• Plan and execute product launches
• Create sales enablement content, including but not limited to one-pagers, pitch decks, case studies, videos, etc
• Collaborate with Product and Engineering to translate features into benefits
• Gather customer insights and competitive intelligence to inform roadmap and messaging as requested
• Build internal and external communication strategy for new releases

General Marketing

• Manage website content and any related newsletters, and digital campaigns
• Support and attend event planning (trade shows, conferences, webinars). Travel will be required
• Maintain brand consistency across all materials and touch points
• Track performance metrics for campaigns and report on ROI and reach

Qualifications

• 3–6 years of marketing or product marketing experience (ed-tech or SaaS a plus)
• Excellent writing and storytelling skills with experience in simplifying technical topic for various verticals
• Comfortable working cross-functionally with engineers, designers, and sales
• Hands-on experience with CRM and marketing tools (Salesforce, Canva, etc.)
• Self-starter who thrives in a small-team environment
• Bonus: experience with K-12 or public-sector marketing