Chief Marketing Officer

This positoin is on site in Palm Beach Gardens, Florida.

Position Overview

We are seeking a visionary and results-driven Chief Marketing Officer (CMO) to lead our global marketing strategy. As a key member of the executive leadership team, you will be responsible for driving brand authority, demand generation, and product positioning in the highly technical electrical equipment sector.

The ideal candidate understands the complexities of the B2B industrial market, the nuances of complex sales cycles, and how to bridge the gap between engineering innovation and market needs. You will transform our technical capabilities into compelling value propositions for distributors, OEMs, contractors, and industrial end-users.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive marketing strategy that aligns with company growth objectives and revenue targets.
• Define the company’s brand vision and maintain consistent messaging across all channels (digital, print, trade shows, and technical documentation).
• Conduct market analysis to identify trends in automation, energy efficiency, smart grid technology, and competitor positioning.
• Manage the marketing budget, allocating resources efficiently to maximize ROI across campaigns.

Product Marketing & Lifecycle Management

• Collaborate closely with R&D and Engineering teams to translate complex technical specifications into clear, benefit-driven product messaging.
• Lead Go-to-Market (GTM) strategies for new product launches, ensuring successful adoption by electrical distributors and specifiers.
• Develop sales enablement tools, including white papers, technical case studies, competitive battle cards, and interactive product demos.

Demand Generation & Digital Transformation

• Build and optimize a robust lead generation engine using account-based marketing (ABM) strategies targeting key industrial accounts.
• Oversee the digital ecosystem, including the corporate website, e-commerce portals (if applicable), SEO/SEM, and CRM integration (Salesforce/HubSpot).
• Drive customer retention and loyalty programs for our distribution network and certified installer base.

Channel & Partner Marketing

• Develop co-marketing programs with key distributors and supply chain partners.
• Manage trade show presence and industry events (e.g., IEEE conferences, Hannover Messe), ensuring high-impact visibility.
• Oversee public relations and analyst relations to position the company as a thought leader in electrical safety and innovation.

Qualifications

Education & Experience

• Education: Bachelor’s degree in Marketing, Business, or Engineering required; MBA preferred. A background in Electrical Engineering is a significant plus.
• Experience: Minimum of 10-15 years of senior marketing experience, with at least 5 years in a leadership role within the manufacturing, industrial, or energy sectors.
• Track Record: Proven success in B2B marketing, specifically managing complex sales cycles and channel partner relationships.
• Mice to Haves: Pardot/Salesforce

Skills & Competencies

• Technical Acumen: Ability to grasp complex electrical concepts (e.g., switchgear, transformers, circuit protection, industrial automation) and communicate them effectively.
• Data-Driven: Proficiency in marketing analytics and attributing revenue to marketing activities.
• Leadership: Strong capability in building, mentoring, and retaining high-performing cross-functional teams.
• Global Perspective: Experience managing marketing strategies across international markets and understanding regional compliance/regulatory differences (UL, IEC, CE).

Key Performance Indicators (KPIs)

• Growth in Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV).
• Brand awareness metrics and Share of Voice (SOV) within the industry.
• Successful launch and adoption rates of new product lines.