Associate Vice President, Digital Marketing Strategy

Associate Vice President, Digital Marketing Strategy

About the Company

Nationally acclaimed consulting firm

Industry

Management Consulting

Type

Privately Held

About the Role

The Company is in need of an AVP, Digital Marketing Strategy to take the lead in overseeing and developing integrated digital marketing strategies across various channels and platforms. The successful candidate will be responsible for the execution of these strategies, including email, paid search, social, SEO, and website optimization. A key aspect of the role is to mentor a small team and lead the HubSpot strategy for automation, email marketing, and campaign management. The role also involves optimizing the website for user experience, analyzing performance data, and providing insights for continuous improvement. Applicants for the AVP, Digital Marketing Strategy position at the company should have a minimum of 7-8 years' experience in digital marketing and growth strategy, with a strong preference for those with a background in B2B, professional services, or nonprofit sectors. The role requires a hands-on strategist with advanced HubSpot experience and familiarity with CMS (WordPress), GA4, and PowerBI. The ideal candidate will be adept at digital channel planning, and be able to deliver and recommend optimizations based on performance data. A Bachelor's degree is a mandatory requirement for this position.

Travel Percent

Less than 10%

Functions

• Marketing