Chief Marketing Officer

Chief Marketing Officer

About the Company

Join a leading regional gaming and hospitality company at the forefront of the industry.

Industry

Gambling & Casinos

Type

Privately Held

About the Role

We are seeking an exceptional Chief Marketing Officer (CMO) with a strategic mindset and analytical expertise to spearhead our comprehensive marketing efforts across the enterprise. As CMO, you will play a pivotal role in shaping and implementing a visionary marketing strategy that aligns with corporate objectives and enhances brand equity in the long term. You will oversee a diverse marketing organization that spans corporate, digital, loyalty, analytics, brand, and property teams, driving profitable growth and fostering modernized marketing practices while ensuring operational excellence.

Key responsibilities include

• Leading the development and scaling of the marketing organization
• Establishing effective governance and performance management systems
• Communicating marketing strategies and outcomes to senior leadership
• Overseeing all aspects of casino marketing and player development
• Driving the strategy for loyalty and rewards programs
• Championing a data-driven culture across the organization

The ideal candidate will possess extensive experience in digital marketing, CRM, analytics, and performance measurement, particularly in data-intensive, multi-location consumer businesses. We seek a results-oriented, collaborative leader who emphasizes accountability and performance to drive our marketing initiatives forward.