Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)About the CompanyRespected company in the eLearning industryIndustryE-LearningTypePrivately HeldAbout the RoleThe Company is seeking a Chief Marketing Officer (CMO) with a strong background in D2C growth for online training courses, eLearning, SaaS, and coaching services. The ideal candidate will have a proven track record in customer and client acquisition strategies that have led to significant growth, particularly through performance media, paid search, direct response advertising, and marketing. Expertise in the top of the online sales funnel, including email marketing, video, and various forms of sales copy, is essential. The CMO will be responsible for leading a small, dynamic marketing and sales team, with a focus on direct-to-customer tactics and a deep understanding of the entire customer journey. The role also involves making substantial contributions to the transformation of operations, coaching, training, events, technology, data/analytics, sales, and customer service.Applicants for the CMO position at the company should have a minimum of 3-5 years' experience in a senior marketing role, with a history of working in a full-time capacity at two or more companies. The successful candidate will have a background in driving profitable sales growth, ideally with a focus on individual entrepreneurs and small business owners. The role requires a hands-on leader who can inspire and motivate a team, and who is dedicated to the long-term success of the business. Experience in targeting and converting leads, particularly in the range of $2K-$40K+, is a key requirement. The CMO will be expected to have a deep understanding of the D2C sales funnel and to be adept at using a variety of marketing tactics to achieve excellent ROI and ROAS.Travel PercentLess than 10%FunctionsMarketing

Skills

Acquisition Strategy, Coaching, Customer Acquisition, Customer Support/Service, Data Analysis, Direct Response Advertising, Email Marketing, Entrepreneurship, Marketing, Online Courses, Online Training, Return on Investment (ROI), Revenue Growth, Sales, Sales Pipeline, Search Engine Marketing (SEM), Small Business, Software as a Service (SaaS), Willing to Travel, eCommerce Sales, eLearning

About the Company

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve. We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.

Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization. Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.

Company Size

100 to 499 employees

Industry

Financial Services

Founded

0

Website

https://www.americanequity.com