Chief Marketing Officer, Growth Initiatives

Chief Marketing Officer, Growth Initiatives

About the Company

We are a passionate small business focused on delivering outstanding live events, online training courses, and coaching services.

Industry

Professional Training & Coaching

Type

Privately Held

About the Role

We are seeking a dynamic Chief Marketing Officer (CMO) to lead our growth marketing initiatives. The ideal candidate will possess a strong background in direct-to-consumer (D2C) marketing and a proven track record of driving substantial growth in online sales funnels, customer acquisition strategies, and performance media campaigns within related industries. Experience in retention marketing strategies, including email, SMS, and telemarketing, is vital. A deep understanding of the customer journey and the ability to lead transformative initiatives across various business functions is essential.

The CMO will oversee a small yet enthusiastic marketing and sales team, significantly contributing to enhancing our brand awareness and generating directly sourced leads. We are looking for candidates who have extensive experience in senior marketing roles across multiple organizations, demonstrating a successful history of profitably doubling sales revenue, particularly focusing on individual entrepreneurs and small business owners. This role offers a tremendous opportunity to shape our company's growth trajectory, and we seek a passionate marketing professional ready to leave a mark in a dynamic, fast-paced environment. The role emphasizes developing effective customer acquisition and retention strategies that yield excellent ROI and ROAS.

Travel Percent

Less than 10%

Functions

• Marketing