Digital Marketing & Demand Generation Specialist

A growing organization is seeking a Digital Marketing & Demand Generation Specialist to lead end-to-end campaign execution and drive measurable pipeline growth.

Key Responsibilities

• Execute multi-channel campaigns within Salesforce Marketing Cloud (SFMC) (Journey Builder, Email Studio, Automation Studio)
• Build and optimize email nurture programs and audience segmentation strategies
• Develop high-impact content including thought leadership, case studies, and solution messaging
• Partner with Sales to drive account-based marketing (ABM) initiatives
• Manage and optimize paid digital campaigns (Google, LinkedIn, programmatic)
• Track performance using analytics and CRM dashboards, continuously improving ROI
• Maintain data integrity and lead attribution within Salesforce CRM
• Support events, webinars, and proposal development with targeted marketing collateral

Qualifications

• 4+ years of B2B digital marketing experience, with strong marketing automation expertise
• Hands-on experience with Salesforce Marketing Cloud
• Strong understanding of lead generation and nurture strategies
• Excellent communication and executive-level writing skills
• Highly organized with the ability to manage multiple campaigns simultaneously

Preferred

• Experience with ABM platforms or intent data tools
• Background in technology-driven environments

Pay: $65,000.00 - $75,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Retirement plan

Application Question(s)

• Please provide statement of your understanding of B2B sales cycles and lead nurture best practices.

Experience

• Salesforce Marketing Cloud: 4 years (Required)
• Pardot: 4 years (Preferred)

Work Location: In person