Digital Marketing Lead

Job Overview

We are seeking a Digital Marketing Lead to take ownership of our day-to-day digital marketing efforts and ensure everything runs smoothly, consistently, and effectively.

This is a hands-on, individual contributor role in a collaborative environment. You will not manage people, but you will be responsible for maintaining, executing, and optimizing our digital marketing channels. Many initiatives come from other departments, and your role is to translate those ideas into effective digital execution while continuously improving performance.

This position is not entry level. We can train on our internal tools and processes, but you must already understand the fundamentals of digital marketing.

Responsibilities

• Manage and optimize Google Local Services Ads, Google Ads, Microsoft Ads, and Yelp
• Maintain and update company websites and online profiles
• Monitor campaign performance and make optimization improvements
• Conduct keyword research and support SEO efforts
• Track results using Google Analytics, Google Tag Manager, and reporting tools
• Collaborate with internal teams to execute marketing initiatives
• Identify opportunities to improve performance, efficiency, and ROI
• Update and refine content on LinkedIn and other platforms
• Assist with marketing materials such as landing pages, funnels, one-pagers, and website visuals
• Troubleshoot issues related to ads, tracking, websites, or automation

Requirements

• Proven experience in digital marketing
• Working knowledge of paid ads, SEO, website management, and analytics
• Comfortable managing multiple platforms and priorities independently
• Strong attention to detail and follow-through
• Able to take direction and also suggest better approaches when appropriate
• Proficiency with WordPress, Google Tag Manager, Google Analytics, Looker Studio, etc.
• Knowledge of Google Ads, Yelp, and website management
• Experience in leveraging technology to optimize workflow to improve productivity
• Strong knowledge of WordPress, Zapier, Active Campaign a plus
• Excellent communication skills and ability to work independently, while meeting deadlines

Job Type: Full-time

Pay: $27.00 - $38.00 per hour

Benefits

• 401(k)
• Paid time off

Work Location: In person