Digital Marketing Manager – Healthcare

A growing and well-respected healthcare organization is seeking a strategic, creative Digital Marketing Manager to lead and evolve our digital presence across multiple platforms. This role is ideal for someone who thinks big-picture, builds smart campaigns, and uses data to drive meaningful results.

You won’t just be posting content — you’ll be setting the strategy, shaping the digital customer journey, and executing high-impact initiatives that connect families with care.

What You’ll Do

• Own and drive the digital marketing strategy across social media, SEO, paid ads, and emerging platforms
• Develop content strategies and campaign ideas across all major social channels, including launching and growing a YouTube channel
• Plan, execute, and optimize Meta and Google ad campaigns to support growth and lead generation
• Create and oversee SEO-driven content that improves visibility and engagement
• Analyze performance data, trends, and customer behavior to continuously refine strategy and improve results
• Partner with leadership and external agencies to ensure digital initiatives align with business objectives

What We’re Looking For

• 3+ years of digital marketing experience with a strong strategic foundation
• Bachelor’s degree preferred
• Proven experience developing and executing digital marketing strategies, not just tactics
• Hands-on knowledge of Meta and Google Ads, social platforms, and SEO
• Copywriting and graphic design experience a plus
• Healthcare, senior living, or long-term care experience is a major plus
• Strategic thinker who is also comfortable rolling up their sleeves

This is a confidential search. All applications and inquiries will be handled discreetly.

Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person