Marketing Director – Retail & E-Commerce

As rapidly growing national retailer and e-commerce brand we are seeking an experienced and highly strategic Chief Marketing Officer (CMO) to lead local and nationwide marketing operations. Our company / brand specializes in home good (Major home Appliances, Kitchen, Bath, lighting) consumer goods across multiple categories, with a strong emphasis on online sales, marketplace performance, and brick-and-mortar expansion.

The company operates at scale, ships nationwide, and is has entered a major growth phase. This role is ideal for a marketing leader who thrives in fast-paced, innovate environments and wants to play a defining role in building a household brand.

Role Summary

The Chief Marketing Officer will own the company’s entire marketing vision from brand strategy and paid media to e-commerce optimization and national retail expansion. The ideal candidate is a data-driven executive with deep experience in retail, consumer products, digital advertising, customer acquisition, and omni-channel growth.

You will work directly with ownership and executive leadership to create a scalable marketing engine capable of supporting aggressive national growth.

Key Responsibilities

Brand & Creative Leadership

• Develop and execute a comprehensive national brand strategy.
• Ensure consistent messaging, identity, and creative direction across all channels.
• Oversee campaign frameworks, creative assets, copy direction, and audience targeting.

E-Commerce Growth

• Lead digital acquisition across Google Ads, PMAX, Meta, TikTok, SEO, retargeting, email/SMS, affiliates, and display.
• Optimize conversion rate, LTV, repeat purchase behavior, and funnel efficiency.
• Guide the evolution of the company’s e-commerce platform and customer journey.
• Retail & Marketplace Expansion
• Build marketing programs for new store openings and national rollouts.
• Develop marketplace advertising strategies (Amazon, Wayfair, etc. where applicable).
• Implement regional and national promotional calendars.

Leadership & Team Development

• Develop KPIs, dashboards, reporting structures, and budget controls.
• Align marketing operations with sales, product, and customer experience teams.

Customer Engagement

• Oversee loyalty, retention, review generation, and customer lifecycle programs.
• Strengthen brand trust through content, transparency, and proactive communication.

Qualifications

Required

• 5+ years of progressive marketing experience, including 5+ at the executive or director level.
• Strong background in retail and e-commerce (required).
• Demonstrated success scaling a consumer brand using paid media and omni-channel tactics.
• Expertise in analytics platforms, attribution, CRO, and marketing automation.
• Proven ability to manage multi-million-dollar budgets efficiently.
• Experience leading creative, digital, and brand teams.
• Exceptional strategic, analytical, and leadership abilities.

Preferred

• Experience in home goods, appliances, furniture, liquidation, discount retail, or related verticals.
• Prior experience in high-growth or startup environments.
• MBA or advanced degree in marketing or a related field.

What the Company Offers

• Competitive-level compensation package
• Quarterly performance bonuses
• Equity or profit-sharing potential
• Leadership role at a rapidly scaling national brand
• Fast-paced, entrepreneurial environment with real decision-making authority

Job Type: Full-time

Pay: $75,000.00 - $120,000.00 per year

Benefits

• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance

Education

• High school or equivalent (Required)

Experience

• Google Ads: 3 years (Required)
• Social media marketing: 3 years (Required)
• Local Marketing Stratergies: 3 years (Required)

Shift availability

• Day Shift (Preferred)
• Night Shift (Preferred)
• Overnight Shift (Preferred)

Ability to Commute

• Fort Lauderdale, FL 33309 (Required)

Ability to Relocate

• Fort Lauderdale, FL 33309: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Fort Lauderdale, FL 33309