Senior Director of Product Marketing Strategy

Senior Director of Product Marketing Strategy

About the Company

An established leader in enterprise software solutions.

Industry

Computer Software

Type

Privately Held

About the Role

The Company is on the lookout for a dynamic Senior Director of Product Marketing Strategy to spearhead our go-to-market (GTM) strategy for an extensive B2B SaaS product portfolio. This critical leadership position involves crafting impactful marketing strategies that resonate with our business goals, guiding a talented team of product marketers, and ensuring that messaging is clear and compelling.

In this role, you will take charge of the global product marketing strategy across diverse product lines, balancing long-term enterprise GTM methods with innovative digital-led growth approaches. You will collaborate closely with cross-functional teams to drive the success of product launches and market penetration initiatives. The ideal candidate will possess a comprehensive understanding of customer needs, effectively shape content strategy, and demonstrate a strong record of driving revenue through sales empowerment initiatives.

We are seeking applicants with a minimum of 15 years’ experience leading B2B product marketing teams focused on complex product portfolios. Expertise in GTM strategy, pricing dynamics, market research, and sales enablement is essential, alongside a proven ability to manage global teams. You should be a hands-on leader who can cultivate a culture of engagement and continuous enhancement.

A Bachelor's degree in marketing or a related discipline is essential, while an MBA is preferred. The successful candidate will be an innovative strategist with outstanding communication abilities, capable of articulating messaging effectively, and skilled in performing market analysis. You should thrive in navigating complex corporate structures and instilling accountability across all operational levels.

Travel Requirement

Less than 10%

Functions

• Product Marketing