Senior Vice President of Marketing
- Location
- Congers, NY
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Senior Vice President of Marketing
About the Company
A rapidly growing B2B business services organization in the consumer services industry, privately held and poised for significant expansion.
About the Role
We are seeking a dynamic Senior Vice President of Marketing to lead the development and execution of an innovative marketing strategy. This is an exciting opportunity for an accomplished marketing leader to define the enterprise marketing vision, operating model, and strategic roadmap that aligns with our aggressive growth objectives. You'll collaborate closely with the executive team, especially the CEO, to create a marketing strategy that is not only scalable but also drives revenue.
The SVP of Marketing will be responsible for building and scaling the marketing function. This includes establishing the department, recruiting and nurturing a high-performing team, and actively participating as a player-coach during the formative stages of team development.
Key Responsibilities
- Develop demand generation strategies and accelerate revenue growth.
- Enhance brand positioning and establish category leadership.
- Drive enterprise demand generation with a focus on complex buying cycles.
- Design and implement a data-driven demand engine to optimize the marketing funnel.
- Identify and target high-value customer segments.
- Lead digital strategy, CRM integration, marketing automation, and funnel analytics.
- Balance performance marketing with long-term brand equity efforts.
- Champion a metrics-driven culture and ensure alignment between marketing investment and business outcomes.
- Evaluate and optimize the marketing technology stack.
Ideal Candidate
The successful candidate will possess a proven track record in B2B business services marketing and should be adept at navigating the complexities of enterprise demand generation. If you are a visionary leader ready to drive our marketing initiatives forward and make a significant impact, we encourage you to apply. Join us in shaping the future of our organization!
Travel is minimal, less than 10% required.