Vice President, Marketing

Vice President, Marketing

About the Company

Pioneering company in the consumer health & wellness industry

Industry

Consumer Services

Type

Privately Held

About the Role

The Company is seeking a VP of Marketing to join its executive team and lead the brand strategy and promotional efforts. This high-impact role is pivotal in shaping public perception and long-term growth strategy. The successful candidate will be responsible for establishing a cohesive marketing vision that aligns with the company's strategic goals, developing and executing multi-channel brand strategies, and overseeing all marketing, communications, and brand-building initiatives. Key responsibilities include leading the creation of promotional tools and campaigns, guiding market research, and ensuring the optimization of marketing budgets and resources. The VP of Marketing will also be tasked with building and mentoring a high-performing marketing team, managing external agency relationships, and collaborating with digital and eCommerce leadership to synchronize go-to-market strategies. Applicants for the VP of Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred. A minimum of 5 years' of senior-level marketing leadership experience, particularly within CPG, consumer health, or wellness-related industries, is required. The ideal candidate will have a proven track record in building brand strategies that drive growth across retail and digital platforms, deep knowledge of consumer behavior, competitive positioning, and digital marketing tools. Strong leadership, people development, and communication skills are essential, as is experience in product development, promotional campaigns, and navigating compliance within regulated consumer sectors. The role demands a visionary leader who can partner with executive leadership, collaborate cross-functionally, and elevate brand positioning across B2B and B2C channels.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions

• Marketing

Salary: USD 72000 - 108000 per year

Experience: 5 years required