Vice President of Marketing

Job Overview

We are seeking an energetic and visionary Vice President of Marketing to lead our dynamic marketing team and drive our brand’s growth across multiple channels. In this pivotal role, you will craft innovative marketing strategies, oversee digital and traditional campaigns, and foster a data-driven approach to reach our target audiences effectively. Your leadership will inspire teams to elevate brand awareness, generate leads, and accelerate revenue growth through creative, impactful marketing initiatives. This is an exciting opportunity for a strategic thinker with a passion for digital marketing, content creation, and performance optimization to make a significant impact in a fast-paced environment.

Duties

• Develop and execute comprehensive marketing strategies aligned with company goals, emphasizing multichannel marketing approaches including digital, print, and social media.
• Lead the creation and implementation of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) campaigns to enhance online visibility and organic traffic.
• Oversee social media marketing efforts across platforms such as Facebook, Instagram, LinkedIn, and Twitter to engage audiences and build brand loyalty.
• Manage advertising sales initiatives by collaborating with sales teams to develop compelling ad campaigns that drive revenue.
• Utilize marketing automation tools to streamline campaigns, nurture leads, and improve conversion rates through targeted email marketing and analytics.
• Supervise content marketing efforts including copywriting, blog posts, videos, and product descriptions to support brand positioning.
• Oversee performance marketing campaigns using Google AdWords (now Google Ads), Facebook Advertising, and other paid channels to maximize ROI.
• Maintain proficiency in Adobe Creative Suite for overseeing creative assets while ensuring consistency in branding standards.
• Conduct market research to identify trends, customer needs, and competitive insights that inform strategic decisions.
• Collaborate with product management teams to align marketing initiatives with product launches and updates.
• Manage budgets effectively across all campaigns while tracking KPIs using Google Analytics and other analytics tools for continuous improvement.

Experience

• Proven experience in senior marketing roles with a focus on digital marketing, content creation, and multichannel strategies.
• Extensive knowledge of SEO best practices, social media platforms, advertising sales techniques, and performance marketing metrics.
• Hands-on experience with marketing automation platforms such as HubSpot or Marketo.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS platform, HTML basics, Google Analytics, Google AdWords (Google Ads), Facebook Advertising tools, and email marketing software.
• Demonstrated success in B2B (business-to-business) marketing environments with a track record of driving measurable results.
• Ability to lead cross-functional teams effectively while managing multiple projects within budget constraints.
• Excellent research skills combined with copywriting expertise to craft compelling messaging tailored for diverse audiences. Join us as our Vice President of Marketing — where your innovative ideas will shape the future of our brand! Bring your passion for digital excellence and strategic leadership to a role that offers endless opportunities for growth and impact in the ever-evolving world of marketing. Cuper Labs is a fast-growing startup building science-driven health, wellness, and beauty e-commerce brands.

We are hiring a VP of Marketing to own and scale DTC growth across paid media, e-commerce, and retention.

This is a hands-on, in-house operator role. It is not remote, not fractional, and not an agency position.

Compensation: base + salary plus performance bonus, commensurate with experience

Location: In-person role

You will be responsible for

• Driving growth across Google, Meta, TikTok, and TikTok Shop
• Managing email and SMS marketing (Klaviyo or similar)
• Overseeing paid media budgets, funnels, testing, and LTV optimization

We are looking for someone who has directly scaled e-commerce brands and can demonstrate measurable results.

To apply, please send a message with

• Brands you have scaled
• Channels you have personally managed
• Relevant performance metrics

If you have built and scaled real e-commerce growth and are looking for full ownership in a high-impact role, we would like to hear from you.

Job Type: Full-time

Pay: $80,000.00 - $175,593.20 per year

Benefits

• Health insurance
• Paid time off
• Relocation assistance

Work Location: Hybrid remote in New York, NY 10040