Vice President of Marketing and Audience Development
- Location
- Washington, DC
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Vice President of Marketing and Audience Development
About the Company
A dynamic LGBTQ+ streaming platform that connects with 70 million households and engages 5 million monthly users.
Industry
Entertainment
Type
Privately Held
About the Role
We are excited to invite applications for the Vice President of Marketing and Audience Development. This is a pivotal role aimed at leading our next phase of audience growth and engagement. The ideal candidate will take charge of executing performance marketing campaigns across diverse digital platforms, prioritizing the conversion of our social and mobile audience into engaged connected TV viewers. This position requires a strategic vision combined with hands-on leadership in executing growth marketing initiatives.
The successful candidate will collaborate closely with the executive team to craft and implement innovative growth strategies, assess creative campaigns, and ensure that all marketing initiatives align seamlessly with our mission and values. To thrive in this role, applicants should possess a minimum of 8 years of progressive experience in marketing leadership, particularly in growth or performance marketing within consumer, media, entertainment, streaming, subscription, or digital platforms.
The role demands a strong background in data-driven marketing, expertise in paid acquisition, and an in-depth understanding of marketing technologies. We seek a candidate with a proven track record of building and mentoring high-performing teams, excellent communication skills, and a proactive, startup mindset. A genuine passion for queer culture and community is essential, as our company is mission-driven and dedicated to authentically connecting with our vibrant audience.
Hiring Manager Title
Chief Creative Officer
Functions
- Marketing
- Advertising/Media Planning