Vice President of Marketing Operations

Vice President of Marketing Operations

About the Company

Global operator of indoor recreation parks

Industry

Recreational Facilities and Services

Type

Privately Held, VC-backed

Founded

2011

Employees

1001-5000

Categories

• Action Sports
• Aerial Sports
• Extreme Recreation
• Gymnastics
• Ninja Course
• Obstacle Course
• Parkour
• Trampoline Parks

Specialties

• Indoor Trampoline Parks
• Ninja Obstacle Courses
• Extreme Air Sports
• Indoor Recreation & Entertainment

About the Role

We are excited to invite applications for the role of Vice President of Marketing Operations. This position is essential for driving our marketing strategy and enhancing brand visibility at our parks. We are looking for a strategic and results-oriented marketing leader who can develop and implement innovative field marketing initiatives that increase awareness, drive trials, and encourage repeat visits.

The successful candidate will collaborate closely with various teams, including commercial, operations, and development, to ensure that marketing strategies align seamlessly with our business goals. Key responsibilities include:

• Leading the execution of marketing strategies for new park openings.
• Creating and standardizing local marketing playbooks.
• Designing engaging community programs to boost local involvement and brand loyalty.
• Managing and mentoring a high-performing team while establishing KPIs and measurement frameworks for our marketing efforts.
• Ensuring the effectiveness and ROI of field marketing investments.

Ideal candidates will possess a Bachelor's degree in marketing, business, communications, or a related field, with an MBA or advanced degree preferred. A minimum of 12 years of marketing experience, with at least 5 years in field marketing leadership roles, is required. Experience in B2C marketing within industries such as retail, hospitality, recreation, travel, or restaurants is highly beneficial. We value a proactive leader with a proven record of launching new locations and markets, as well as aptitude for building and managing distributed teams.

You should have

• A strategic mindset with exceptional project management skills.
• A strong understanding of local market dynamics.
• An analytical approach paired with outstanding communication abilities.
• The capacity to influence and align diverse teams.

Experience in private equity-backed or high-growth environments is highly preferred, as this role will involve a significant travel requirement of 50%.

Hiring Manager Title

Chief Commercial Officer

Functions

• Marketing