Senior Marketing Manager, Customer Marketing

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary

The Senior Customer Marketing Manager (hereafter “the role”) will be responsible for the development, socialization, and execution of strategies to profitably grow CooperVision US (hereafter “CVI”) revenue with key customers in partnership with the corporate accounts sales group and broader commercial organization. The role will partner to develop account-specific plans and programs that engage specific Customers (hereafter “customers”).

• Creation of customer strategies that positively impact customers as well as the wearer’s shopping/purchase experience to grow CVI’s sales, share and preference as a vendor, and their sell-through to wearers. • Coordination of customer plans & marketing programs that convert the above strategies into executable, measurable initiatives. • Assessment of customer program effectiveness to inform operating expense investment and program modification decisions.

Knowledge, Skills and Abilities

• Strong project management and organization skills
• Hands-on go-getter, willing to roll up his/her sleeves and personally act to drive success.
• Demonstrated leadership skills; ability to manage diverse, remote, and cross-functional teams inside & outside of CVI.
• Superior influencing and relationship-building skills, both with customers and internal stakeholders, which allow achievement of strategic and business goals.
• Effective negotiating skills.
• Excellent written, oral and presentation skills. Prior experience developing and presenting trade presentations and account planning tools and templates.
• Excellent applied qualitative and quantitative analytic skills.
• Experience in managing advertising, promotion, and other marketing vendors, including selection of same.
• Experience with CRM, marketing automation and sales enablement platforms such as SFDC and Showpad, etc.
• Proficiency with office software including Microsoft Office and Outlook

Work Environment

• Office-based with some travel to other CVI locations, customer sites and industry events.
• Sedentary to light physical effort necessary to perform the job.
• There will be extended periods of sitting and using a computer.

Experience

• Minimum of ten years in Marketing/Sales Management/Customer Marketing
• CPG customer marketing/marketing would be a plus
• Experience in the vision care category or a similar B2B2C environment would be a plus.

Education

• Bachelor’s degree in marketing, business or related field required; MBA/MS preferred.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace .

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $145 ,000 .00 and $200,000.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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Go to Market Planning and Execution

• Drive, in partnership with sales counterparts, the annual account planning process so as to align CVI and account strategies and ensure cross functional alignment on customer strategies and plans for new and existing products, including customer brands.
• Partner with customers and Marketing to create meaningful customer marketing plans leveraging all available merchandising vehicles within the account.
• Create demand generating, patient-facing customer programs during key drive periods.
• Develop an annual customer marketing program calendar and budget; to provide input to brand, professional affairs & marcom budgets, as appropriate.
• Develop and execute, in partnership with brand teams, channel and customer-specific launch plans for new product & services innovation or brand extensions.
• Lead ongoing dialogue of customer investments and customer performance to identify risk/upside potential across brands.
• Input customer elements of quarterly commercial (Game Plan) in partnership with sales, marketing and other cross-functional stakeholders.
• Recommend and track success metrics of account marketing programs, promotions and activities, and to recommend appropriate actions to optimize operating expense effectiveness and ROI.
• Align internal processes with other Customer Marketing Managers to ensure consistent information flow, development and output across customers and channels.

Cross-Functional Leadership

• Build a collaborative partnership with CVI’s US sales organization that enables alignment on customer strategies and programs to achieve CVI’s commercial objectives, while minimizing friction.
• Partner with Field Sales Management (Regional Directors) to ensure proper call coverage, messaging and implementation of retail selling strategies
• Collaborate with CVI global customer marketing teams to ensure an aligned approach with global retail customers and enable the sharing of key learnings, success stories and best practices.
• Partner with CVI's brand, professional affairs, marcom and sales teams for the ongoing creation and execution of customer, distributor and sales team content and communications; to deliver improved customer and stakeholder experiences with CVI marketing initiatives, and to deliver measurable business wins.
• Partner with the corporate accounts sales team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities.
• Coordinate cross-functional teams to drive achievement of customer marketing plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.

Customer Support

• Develop and maintain strong relationships with CVI’s customers and leverage these partnerships to achieve mutually beneficial business outcomes based on a rich understanding of customers’ priorities.
• Participate in customer account planning exercises and business reviews, both internally and with customers.
• Co-lead development of priorities and marketing presentations for industry events (Vision Expo), top-to-top and new product customer presentations

Category and Customer Expertise

• Build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that informs development of CVI retail customer marketing strategies and programs, and influence brand, marcom, and professional affairs plans.Build and maintain profiles of key customers, making use of primary and secondary data, to inform channel and customer strategies.

Travel Requirements

• Travel, predominantly domestic, approximately 30% travel