Marketing Manager

Job Summary

The Digital Marketing Manager (DMM) is an integral part of the CCANY Marketing team. The DMM supports and manages digital communications efforts by driving member, provider, community, and internal engagement through communications and marketing campaigns as well as ensuring CCANY has a positive digital presence.

The DMM assists in creating and managing all digital communications and print marketing. The DMM is a highly motivated, creative team player with experience and passion for executing strategies that make an impact.

The DMM manages and creates marketing content based on strategic objectives and organizational priorities. The DMM plays an important role in helping to raise awareness, develop the brand, promote Care Coordination services, and to expand its reputation in our regions.

Essential Duties and Responsibilities

• Website development and maintenance experience is required.
• Oversees cross department marketing functions, including coordinating, planning, and reporting of marketing requests.
• Assists in planning and overseeing execution of complimentary marketing campaigns for CCANY.
• Oversees follow through and execution of vendor communications.
• Interfaces with department point persons (HR, Outreach, Provider, others) to fulfill ongoing marketing initiatives.
• Coordinates creation of all visual content for website, email marketing, social media, and department requests. Participates in content creation as needed.
• Works collaboratively with the Marketing Communications team to generate ideas and strategies, capture member stories, and execute consistent communication for various audiences.
• Manages execution of ongoing projects for internal and external marketing.
• Manages development and maintenance of website content, with focus on design and visuals.
• Utilizes and maintains WordPress or similar CMS platforms for website updates and enhancements.
• Manages digital marketing analytics to measure performance and collect audience insights.
• Manages internal editorial calendar, including content for web, email marketing, and social media.
• Executes email marketing campaigns using MailChimp or comparable tools, ensuring proper segmentation and analytics tracking.
• Manages and creates video content for internal and external audiences.
• Manages vendor orders and communications, fulfilling department requests for marketing materials.
• Oversees development and organization of visual assets, including photos and videos.
• Assists in supporting consistent organizational brand across communications channels.
• Serves as a company representative as assigned.
• Maintains confidentiality.
• Performs other duties, as assigned.
• Participate in various projects as assigned.
• Must possess a valid Driver’s License from New York, or a contiguous state (i.e., Connecticut, New Jersey, Pennsylvania, and Vermont) OR Must have the ability to take ample public transportation to attend meetings in person in the community and in the office as needed.

Education and Experience

• A Bachelor’s degree in the field of Marketing, Communications, business, or related field is required.
• Certifications in digital marketing and/or analytics, desired.
• High level graphic design skills, including experience with Adobe Creative Suite.
• Experience managing websites using WordPress or similar CMS platforms and executing email marketing campaigns through MailChimp or equivalent tools.
• 5 years of professional experience in a creative marketing and communications role is required.
• Experience managing multiple projects across internal and external stakeholder groups.
• Ability to execute and lead projects to completion, to effectively collaborate with others, to identify problems and assist in implementing solutions.
• Demonstrated ability to organize and prioritize, as necessary.
• Excellent problem-solving skills.
• Experience in the I/DD or related healthcare type industry desired
• Ability to work in cross-disciplinary environments to convey ideas and concepts.
• Must possess the ability to exercise critical thinking and collaborate with team members to ensure appropriate resolutions are met.
• Must possess strong customer service skills.
• Absolute sense of integrity and personal commitment to serving people with I/DD and their families.
• Ability to work autonomously.
• Demonstrate professionalism, respect, and ability to work in a team environment.