VP of Marketing

VP of Marketing

CORE Transformers | On-Site | Seneca, SC | Reports to CEO

CORE Transformers is building something the electrical infrastructure industry hasn't seen before, and we need a marketing leader who's ready to build with us.

We are an industry-disrupting leader in power distribution transformers, supplying critical electrical infrastructure to AI-driven data centers, large-scale construction projects, renewable energy installations, and industrial operations across the country. In an industry notorious for multi-year lead times, we quote in minutes and ship the same day. Our patented transformer design delivers measurably fewer installation defects than major OEM competitors, which means real savings for every customer on every project.

We were founded by the people who literally built this industry. Co-founders Randall Maddox and Mitch Garland are behind Sunbelt and Maddox Industrial Transformers, the two largest names in the transformer space. CEO Winston Krauss brings 12+ years of high-growth company leadership. This team wrote the original playbook. Now we're writing a better one.

We're tracking ahead of aggressive growth targets heading into 2026, fueled by explosive demand from the AI and data center boom. Our marketing function needs to match our ambition. That's where you come in.

YOUR MISSION

We have a genuinely differentiated product, a fast-moving sales engine, and a brand that's just beginning to show the world what it can be. The VP of Marketing owns the brand side of that equation completely, with the creative latitude and budget resources to build something worth being proud of.

You’ll report directly to CEO Winston Krauss and work alongside our VP of Sales and Operations as part of a tight, collaborative executive team. No red tape, no layers. You own your piece and have a real voice in how this company grows.

We have a strong outside agency partner already contributing in key areas, so there’s a real foundation to build on. You’ll work closely with them, set the vision and strategy, and grow capabilities over time as the business scales.

This is a builder role in the truest sense: not a position where the infrastructure already exists and you’re managing a machine, but one where you’re designing it. We’re projecting roughly 3x revenue growth this year. The team will look different every year, and that’s by design. We need someone who knows what a high-performance marketing function looks like at scale and can build toward it from day one.

A DAY IN THE LIFE

Your morning might start with a call with the agency team, reviewing a recent digital campaign and pressure-testing a hypothesis about what's driving inbound quality. You pull the numbers, validate it, share a quick summary with Winston.

After lunch, you're heads-down on collateral. A major data center developer is coming in next month and the sales team needs a sharper leave-behind. You write, you edit, you make it better. You know what good looks like.

By mid-afternoon, you're coordinating logistics for an upcoming trade show, one of several in a roughly $3M annual program. You're also tracking attribution carefully: who walked away, who converted, what it's worth. You'll report back to the team with numbers, not impressions.

Every day looks a little different. What stays constant is the pace, the standard, and the sense that the work actually matters.

WHO YOU ARE

You've spent your career marketing complex, technical products to sophisticated B2B buyers: engineers, procurement teams, facility managers, project leads. You know this kind of buyer doesn't respond to clever taglines. They respond to credibility, clarity, and proof.

You're a builder with a playbook. You've built marketing functions before. You understand what a high-performance team looks like at scale and how to make decisions today that set you up for two years from now. You've also done the hands-on work. You're not afraid to write the copy, run the numbers, or call the vendor yourself.

You're strong on both sides of the marketing equation. Brand, content, trade shows, and positioning are your foundation. You also have enough fluency with digital channels and analytics to set direction, work with agency partners, and hold the work accountable to real outcomes.

You're sharp, direct, and easy to work with. You take ownership seriously. When something goes wrong, you don't deflect. You figure out what happened and fix it.

WHAT YOU'LL BE DOING

Product Marketing

• Own positioning and messaging, translating complex technical products into compelling value props for engineers, procurement teams, and project decision-makers
• Produce high-quality collateral: decks, one-pagers, technical white papers,