VP of Marketing
- Location
- Pico Rivera, CA
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
VP of Marketing
- Customer Segment Evaluation & Success- analyze which retailer/supplier segments BCC already serves and where it wins; define segment-level success metrics; call out which to grow, defend, or drop and suggest alternatives.
- Distribution Channels- New & Existing: analyze performance of existing channels; recommend additional ways to exploit those same channels harder, plus new one’s worth opening.
- Products & Services: analyze BCC’s current product and service lines and recommend additional ways to exploit them- criss sell, bundle, extend into adjacent offerings rather than starting from blank definition.
- Explicitly out of scope: pricing authority (informs Sales/Finance, doesn’t set it); internal/ESOP culture communications; hands-on design production.
- CRO/Sales Partnership: CMO will work closely with the CEO and CRO and partner with Sales on customer segmentation, sales enablement, pipeline, go-to-market strategy, and revenue growth.
- Trendspotters: Ownership of Trendspotters and market intelligence, with responsibility for turning retailer, shopper, consumer, packaging, sustainability, and technology trends into customer revenue opportunities.
- Voice of Customer: CMO will be responsible for building relationships with customers responsible for bringing insights back t sales, design, operations and the leadership team.