Brand Operations

BRAND OPERATIONS & MARKETING MANAGER – MULTI-BRAND CANNABIS

Location

West Bloomfield, MI

Are you a dynamic, strategic leader with a passion for operational excellence and brand growth? DACUT is seeking a

Brand Operations & Marketing Manager

to lead our multi-brand presence across diverse markets. In this high-impact role, you will oversee field teams, drive operational efficiency, execute innovative marketing strategies, and ensure consistent, measurable brand performance across retail and distribution channels.

This is an opportunity to step into a leadership role where your expertise will influence market growth, strengthen brand presence, and drive lasting recognition.

Key Responsibilities

Lead & Inspire

Mentor and manage a team of Field Marketing Coordinators, setting clear performance goals and providing ongoing coaching to drive measurable results
Foster a high-performance culture focused on accountability, collaboration, and operational excellence

Operational Excellence

Oversee daily operations, streamline processes, and ensure consistent brand execution across all retail and distribution touchpoints
Implement standard operating procedures and best practices to optimize efficiency and effectiveness

Strategic Growth

Develop and execute business strategies that expand retail presence, grow market share, and increase sales across multiple product lines
Analyze sales data, market trends, and competitor activity to identify opportunities for growth

Marketing Leadership

Collaborate with internal teams to design and execute brand campaigns, promotional calendars, and field marketing initiatives
Ensure all marketing efforts align with overall brand vision and objectives

Creative Oversight

Provide direction for graphic design projects, branded assets, and promotional materials, maintaining visual consistency and quality across channels
Support minor creative initiatives using Adobe Suite, Canva, or similar tools

Data-Driven Insights

Utilize CRM systems, sales reports, and market analysis to forecast trends, evaluate ROI, and optimize marketing and operational initiatives

Relationship Management

Build and maintain strong partnerships with retail accounts, distributors, and key stakeholders to maximize market impact

Project Management

Lead cross-functional projects from concept to execution, ensuring deadlines, budgets, and performance goals are met

Experience & Qualifications

Bachelor's degree in Marketing, Business, or a related field
7+ years of progressive experience in brand management, operations, or marketing leadership
Proven ability to oversee multi-market teams and drive growth initiatives
Strong background in both operational oversight and strategic marketing execution
Proficiency with CRM systems and data-driven decision-making
Hands-on experience managing creative projects or minor design assets (Adobe Suite, Canva, etc. preferred)
Exceptional leadership, communication, and project management skills
Willingness to travel as needed to support teams and brand activations

Why Join Us?

Competitive base salary with quarterly performance-based bonuses
Comprehensive health, dental, and vision insurance
Opportunity to shape and grow multiple brands in expanding markets
A collaborative environment where your operational expertise and creative input are equally valued
High-impact role with visibility across operations, marketing, and brand strategy

Who You Are

You are a strategic, hands-on leader with the ability to balance operational rigor and creative execution. You thrive in a multi-market environment, enjoy mentoring teams, and are passionate about driving measurable results for brands in the cannabis industry.

READY TO DRIVE BRAND AND MARKET GROWTH?

Bring your leadership, operational expertise, and creative vision to DACUT and help expand our multi-brand presence while delivering measurable impact in the cannabis industry. Apply today.