Chief Marketing Officer at UB Greensfelder LLP Cleveland, OH
- Location
- Cleveland, OH
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Chief Marketing Officer at UB Greensfelder LLP – Cleveland, OH UB Greensfelder, an Am Law 200 firm, is seeking a visionary Chief Marketing Officer to lead our marketing, business development, and communications strategy. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing initiatives with firm goals and client needs, driving growth and enhancing brand reputation.
Key Responsibilities Marketing Strategy Leadership Develop and implement a comprehensive marketing strategy aligned with firm objectives and target client base.
Position the firm as a thought leader in key practice areas; craft brand messaging and communications.
Conduct competitive analysis and industry research to inform strategy and adjust tactics.
Business
Development & Client Engagement Build and nurture client relationships; identify and pursue new business opportunities.
Collaborate with attorneys to develop lead generation and conversion strategies.
Create client retention programs including newsletters, thought‑leadership content, and events.
Digital
Marketing & Communications Lead SEO, SEM, social media, content marketing, and website optimization.
Oversee development of engaging client‑focused content such as blogs, case studies, and white papers.
Manage social media presence and public relations efforts to position the firm as an industry expert.
Thought
Leadership & Industry Engagement Develop content strategy featuring blogs, webinars, case studies, and speaking engagements.
Plan and execute key events, conferences, and client seminars to represent the firm.
Coordinate with attorneys to secure speaking opportunities, media appearances, and publications. Team Leadership & Development Lead, mentor, and develop a high‑performing marketing and business development team.
Collaborate with practice groups and other departments (HR, IT, Finance) to ensure alignment.
Encourage professional growth, innovation, and cross‑functional collaboration. Budg