Social Media Manager

Position Overview

We are seeking an experienced, passionate, and creative Social Media Manager to join our team. Reporting to the Director of Media + Digital Marketing, this role is responsible for managing North American De’Longhi and Braun Household organic social channels, community management, influencer programs, and coordinating with various tools, platforms, and social agency partners. You will work closely with the media team on paid social and collaborate cross functionally with Marketing, Media, Channel teams, HQ in Italy, and external agencies.

For almost 50 years, our team of over 9,000 passionate professionals has been creating unique, innovative products that enrich the homes and lives of millions across the globe. As part of an international group with worldwide presence, you will have the opportunity to directly drive local results and impact overall growth.

Key Responsibilities

• Develop and manage a social media strategy with clear and measurable goals that align with business objectives and exceed benchmarks.
• Manage the social media calendar, content (both paid and organic), social channels, community engagement, and various tools/platforms in alignment with established goals.
• Act as the “editor-in-chief” for all content, ensuring quality, clarity, consistency, and adherence to brand style guidelines; collaborate on creative content production and organize video/photoshoots.
• Oversee the influencer network/platform from recruiting to briefing and content production, ensuring stakeholder alignment and approval.
• Collaborate with the media team and agency on paid social efforts to maintain a holistic strategy.
• Collect, monitor, and analyze key metrics, trends, and industry innovations to continuously optimize social media performance, sharing insights with stakeholders.
• Create project timelines, track progress from briefing to final delivery, and adjust workflows as necessary.
• Work closely with internal and external teams to fulfill deliverables and achieve best-in-class social media performance.
• Perform ad-hoc duties and administrative tasks, including financial tracking of social budgets and related invoices.

Required Qualifications

• Bachelor’s Degree in Marketing, Advertising, Communications, or a related field.
• 5+ years’ experience in brand marketing, communication, or a similar digital role.
• Proven experience in managing multi-faceted marketing programs with creative strategy and execution.
• Prior experience in managing influencers, digital agencies, and crafting creative briefs.
• Highly organized and detail-oriented with exceptional time and project management skills.
• Resourceful self-starter with a positive, can-do attitude.
• Outstanding communication, interpersonal, and team skills with comfort in group presentations.
• Ability to anticipate brand needs and offer proactive recommendations and solutions.
• Experience with Google Analytics, Google Docs, Google Sheets, etc.
• Familiarity with Content Management Systems, HTML, Adobe Creative Cloud/Photoshop, digital marketing best practices, copywriting, and photography is a plus.
• A passion for social media, coffee, food, and a premium lifestyle.

Benefits & Perks

• Hybrid work structure: 2 days per week remote
• Medical, dental, vision, basic life & long term disability insurance
• Flexible Spending Account
• Voluntary ancillary benefits
• Company matching 401(k) plan
• Paid time off including vacation, personal, sick days, and company holidays
• Year round early close Fridays
• Great team environment with a collaborative, open door policy, flatter hierarchy, and close collaboration with senior leadership
• Entrepreneurial spirit throughout the company, giving you the opportunity to be the owner of your role