Chief Marketing Officer (CMO)

📍 Job Overview

Job Title: Chief Marketing Officer (CMO)

Company: Doc’s Diesel

Location: Bryan, Ohio (Remote)

Job Type: Full-time, Hybrid

Category: Executive Marketing Role

Date Posted: February 4, 2026

Experience Level: Executive (10+ years)

Remote Status: Hybrid (Remote or On-site)

🚀 Role Summary

• Lead the marketing and creative organization, setting clear priorities and direction for a fast-growing DTC ecommerce brand.
• Own product launch planning and execution, working closely with operations to ensure marketing, inventory, and timing are fully aligned.
• Guide customer growth strategy across paid media, ecommerce, and retention, with a strong focus on efficiency and profitability.
• Reduce reliance on outside agencies by building strong internal ownership, structure, and operating rhythm.
• Shape creative direction and standards, ensuring campaigns, ads, and launches are effective, on-brand, and consistently improving.

📝 Enhancement Note: This role requires a proven marketing leader with a track record of scaling DTC ecommerce brands. The ideal candidate will have a blend of strategic thinking, disciplined execution, and real-world operator grit to thrive in a fast-paced, founder-led environment.

📈 Primary Responsibilities

• Leadership & Team Management: Lead the marketing and creative organization, setting clear priorities, direction, and expectations to operate as one aligned group.
• Product Launch Planning: Own product launch planning and execution, collaborating closely with operations to ensure marketing, inventory, and timing are fully aligned.
• Customer Growth Strategy: Guide customer growth strategy across paid media, ecommerce, and retention, with a strong focus on efficiency and profitability.
• Agency Reduction: Reduce reliance on outside agencies by building strong internal ownership, structure, and operating rhythm.
• Creative Direction: Shape creative direction and standards, ensuring campaigns, ads, and launches are effective, on-brand, and consistently improving.
• Customer Retention: Improve customer retention and repeat purchase behavior through thoughtful email, SMS, and post-purchase initiatives.
• Ecommerce Optimization: Continuously improve the ecommerce experience, focusing on conversion rate, bundling strategy, and checkout flow.
• Performance Reporting: Establish simple, trusted reporting that helps the team understand what’s working, what’s not, and where to focus next.
• Spend Management: Stay close to performance and spend decisions, balancing growth goals with contribution margin and inventory realities.
• Cross-functional Communication: Communicate clearly and consistently with leadership and cross-functional partners to ensure no surprises.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus but not required.

Experience: 5-10+ years of experience leading marketing for a direct-to-consumer ecommerce brand, with a proven track record of scaling growth while maintaining profitability.

Required Skills

• Proven experience scaling growth for a DTC ecommerce brand
• Strong understanding of ecommerce fundamentals, including CAC, LTV, and contribution margin
• Experience building and managing in-house marketing teams
• Hands-on ownership of paid media strategy across platforms like Meta and Google
• Comfortable working in a fast-paced, founder-led environment where ownership matters

Preferred Skills

• Experience in automotive or aftermarket
• Proven ability to help a growing brand mature into a more scalable, well-structured operation
• Hands-on experience with email and SMS platforms (Klaviyo or similar)
• Strong creative judgment and ability to step into execution when needed

📊 Campaign Portfolio & Results Requirements

Portfolio Essentials

• A portfolio demonstrating successful product launch campaigns, with a focus on strategy, execution, and results.
• Examples of customer growth strategies across paid media, ecommerce, and retention, showcasing a strong focus on efficiency and profitability.
• Creative work that highlights your ability to shape creative direction and standards, ensuring campaigns, ads, and launches are effective, on-brand, and consistently improving.
• Metrics and results documentation, showcasing your ability to establish simple, trusted reporting that helps the team understand what’s working, what’s not, and where to focus next.

Campaign Documentation

• Detailed strategy and planning documents for successful product launch campaigns.
• Execution and optimization methods, including cross-functional collaboration and stakeholder communication.
• Measurement and results analysis, demonstrating your ability to stay close to performance and spend decisions, balancing growth goals with contribution margin and inventory realities.

📝 Enhancement Note: Given the strategic and leadership nature of this role, a well-crafted portfolio should focus on high-level strategy, team management, and growth initiatives rather than tactical execution details.

💵 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year, commensurate with experience. This estimate is based on market research for similar roles in the DTC ecommerce space, considering the required experience level and regional cost of living in Ohio.

Benefits

• Competitive salary
• Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee-only YMCA membership (available after 60 days of employment)
• No-Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
• Opportunities for professional growth and development
• BRAND NEW WAREHOUSE/OFFICE BUILDING FEBRUARY 2026 (if on-site)

📝 Enhancement Note: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and designed to support the well-being and growth of employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Aftermarket & Ecommerce

Company Size: Medium (50-249 employees)

Founded: 2010

Team Structure

• Marketing & Creative: 10-15 team members, including specialists in paid media, ecommerce, content, and creative roles.
• Cross-functional collaboration: Close partnerships with Operations, Product, and Sales teams to ensure marketing, inventory, and timing are fully aligned.

Methodology

• Customer-centered approach, focusing on understanding and serving customer needs.
• Data-driven decision-making, utilizing analytics and performance reporting to guide strategy and optimization.
• Agile and iterative process, continuously testing and improving campaigns and initiatives.

Company Website: Doc’s Diesel

📝 Enhancement Note: Doc’s Diesel is a fast-growing, customer-focused ecommerce brand with a strong commitment to innovation, quality, and customer satisfaction. The company values a data-driven, collaborative, and agile approach to marketing and growth.

📈 Career & Growth Analysis

Marketing Career Level: Executive (CMO) - Responsible for leading the marketing and creative organization, setting clear priorities, and driving growth strategies that align with business objectives.

Reporting Structure: Reports directly to the President, collaborating closely with cross-functional partners, including Operations, Product, and Sales teams.

Marketing Impact: The CMO will play a critical role in shaping Doc’s Diesel’s growth trajectory, driving customer acquisition, retention, and lifetime value strategies that contribute to the company’s overall success.

Growth Opportunities

• Short-term (1-3 years): Expand the marketing team, building internal capabilities, and reducing agency reliance. Improve marketing efficiency and profitability while driving customer growth.
• Mid-term (3-5 years): Establish Doc’s Diesel as a leading player in the automotive aftermarket space, expanding market share and customer base. Develop and launch new product categories, further diversifying the company’s revenue streams.
• Long-term (5+ years): Position Doc’s Diesel for a potential exit or IPO, ensuring the marketing organization is scalable, efficient, and capable of driving sustainable growth.

📝 Enhancement Note: As a fast-growing ecommerce brand, Doc’s Diesel offers significant career growth potential for the right candidate. The CMO role presents an exciting opportunity to shape the company’s marketing strategy, team, and culture while driving its continued success.

🌐 Work Environment

Office Type: Hybrid (Remote and On-site options available)

Office Location(s): Bryan, Ohio (On-site option) and Remote (fully remote work available)

Workspace Context

• Remote Work: Doc’s Diesel offers a flexible remote work environment, allowing team members to balance their personal and professional lives effectively.
• On-site Work: The brand-new warehouse/office building, opening in February 2026, provides a modern, collaborative workspace designed to foster creativity and productivity.
• Cross-functional Interaction: Doc’s Diesel encourages close collaboration between marketing and other departments, ensuring marketing efforts align with overall business objectives.

Work Schedule: Flexible hours, with a focus on results and productivity. The marketing team operates on a Monday-Friday, 8:00 AM - 4:30 PM schedule, with the option to adjust hours to accommodate individual needs.

📝 Enhancement Note: Doc’s Diesel’s hybrid work environment offers the best of both worlds, providing team members with the flexibility to work remotely while also fostering a collaborative, on-site culture for those who prefer an office setting.

🛠 Tools & Technology Stack

Primary Tools

• Asana: Project management and team collaboration platform.
• Google Workspace: Suite of productivity and collaboration tools, including Gmail, Google Drive, and Google Docs.
• Slack: Real-time messaging and communication platform.
• Klaviyo: Email marketing and automation platform.

Analytics & Attribution

• Google Analytics: Web analytics service for measuring and reporting website traffic, user behavior, and site conversions.
• Mixpanel: Product analytics platform for understanding user behavior and measuring growth.
• Hotjar: Heatmapping and user behavior analytics tool for optimizing website design and user experience.

Campaign Management & Automation

• Meta Ads Manager: Platform for managing and optimizing ad campaigns across Facebook and Instagram.
• Google Ads: Advertising platform for creating, managing, and optimizing ad campaigns across Google Search, Display, and YouTube.
• LinkedIn Campaign Manager: Platform for managing and optimizing ad campaigns on LinkedIn.

📝 Enhancement Note: Doc’s Diesel utilizes a modern, data-driven technology stack to support its marketing efforts, enabling the team to make informed decisions, optimize campaigns, and drive growth.

👥 Team Culture & Values

Marketing Values

• Customer-centric: Focus on understanding and serving customer needs, driving growth through customer satisfaction and loyalty.
• Data-driven: Utilize data and analytics to inform strategy, optimize campaigns, and measure performance.
• Agile and iterative: Continuously test, learn, and improve marketing initiatives to drive results and growth.
• Collaborative: Foster a culture of open communication, cross-functional collaboration, and collective problem-solving.
• Innovative: Encourage creativity, experimentation, and a willingness to challenge the status quo to drive growth and success.

Collaboration Style

• Cross-functional integration: Work closely with other departments, including Operations, Product, and Sales, to ensure marketing efforts align with overall business objectives.
• Campaign review culture: Regularly review and discuss campaign performance, providing constructive feedback and opportunities for growth.
• Knowledge sharing: Encourage team members to share their expertise and learn from one another, fostering a culture of continuous learning and improvement.

📝 Enhancement Note: Doc’s Diesel’s marketing team values a customer-centric, data-driven, and collaborative approach to marketing and growth. The team fosters a culture of innovation, experimentation, and continuous learning to drive results and success.

⚡ Challenges & Growth Opportunities

Challenges

• Market competition: Compete with established players and emerging brands in the automotive aftermarket space, driving customer acquisition and market share growth.
• Scaling efficiently: Balance growth goals with profitability, optimizing marketing spend and maximizing return on investment.
• Team expansion: Build and manage an in-house marketing team, reducing reliance on external agencies and improving internal capabilities.

Learning & Development Opportunities

• Marketing skill advancement: Pursue professional development opportunities, such as industry conferences, certifications, and mentorship programs, to advance your marketing skills and career.
• Industry conference participation: Attend and speak at relevant industry conferences, such as IRCE, eTail, and DTC FM, to stay up-to-date on the latest trends, best practices, and networking opportunities.
• Marketing mentorship: Seek guidance from experienced marketing professionals, both within and outside the organization, to gain insights and accelerate your career growth.

📝 Enhancement Note: Doc’s Diesel offers significant challenges and growth opportunities for the right candidate. The CMO role presents an exciting chance to drive the company’s marketing strategy, team, and culture while overcoming competitive pressures and scaling efficiently.

💡 Interview Preparation

Strategy Questions

• Marketing strategy: Describe your approach to scaling a DTC ecommerce brand, focusing on customer acquisition, retention, and lifetime value strategies.
• Cross-functional collaboration: How would you ensure marketing efforts align with overall business objectives, working closely with Operations, Product, and Sales teams?
• Agency reduction: What steps would you take to build internal marketing capabilities and reduce reliance on external agencies?

Company & Culture Questions

• Company culture: How would you ensure the marketing team embodies Doc’s Diesel’s customer-centric, data-driven, and collaborative values?
• Team dynamics: Describe your approach to building and managing a high-performing marketing team, fostering a culture of innovation, experimentation, and continuous learning.
• Growth impact: How would you measure and communicate the marketing team’s impact on Doc’s Diesel’s overall success, driving customer acquisition, retention, and lifetime value strategies?

Portfolio Presentation Strategy

• Campaign case studies: Prepare detailed case studies showcasing your ability to lead successful product launch campaigns, drive customer growth strategies, and optimize marketing spend.
• Metrics presentation: Focus on key performance indicators (KPIs) and metrics that demonstrate your ability to balance growth goals with profitability, optimizing marketing spend and maximizing return on investment.
• ROI demonstration: Highlight specific examples of how you’ve improved marketing efficiency and profitability, driving sustainable growth for previous organizations.

📝 Enhancement Note: Doc’s Diesel’s interview process focuses on assessing candidates’ strategic thinking, leadership skills, and ability to drive growth and success for the company. Prepare thoroughly, focusing on your marketing strategy, cross-functional collaboration, and portfolio presentation skills.

📌 Application Steps

To apply for this Chief Marketing Officer (CMO) position at Doc’s Diesel:

• Customize your portfolio: Tailor your portfolio to highlight your experience in scaling DTC ecommerce brands, with a focus on customer acquisition, retention, and lifetime value strategies. Include specific examples of successful product launch campaigns, customer growth initiatives, and marketing spend optimization.
• Optimize your resume: Highlight your marketing leadership experience, emphasizing your ability to drive growth, improve profitability, and build high-performing teams. Include relevant marketing keywords to improve search visibility and resonance with Doc’s Diesel’s hiring team.
• Prepare for interviews: Familiarize yourself with Doc’s Diesel’s company culture, values, and growth opportunities. Practice presenting your portfolio, focusing on your marketing strategy, cross-functional collaboration, and agency reduction approach. Be ready to discuss your approach to driving customer acquisition, retention, and lifetime value strategies, as well as your ability to measure and communicate the marketing team’s impact on the company’s overall success.
• Research the company: Learn about Doc’s Diesel’s history, industry, and competitive landscape. Understand the company’s marketing challenges, growth opportunities, and how your skills and experience align with the organization’s needs. Be prepared to discuss your vision for Doc’s Diesel’s marketing strategy and how you would drive the company’s continued success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and marketing industry-standard assumptions. All details should be verified directly with Doc’s Diesel’s hiring organization before making application decisions.