Digital Marketing Coordinator

Position Summary

Doyle Dennis Avery LLP is seeking a motivated and detail-oriented Digital Marketing Coordinator to help manage and grow the firm’s online presence. This is an excellent opportunity for someone early in their digital marketing career who is creative, organized, and focused on expanding the firm’s brand. You will work directly with firm leadership to manage the firm’s websites/social media, monitor and improve search engine visibility, oversee advertising campaigns, create website and social media content, and track marketing performance.

This is a newly created position. We are looking for someone who is resourceful and comfortable learning new tools and platforms. You don’t need to be an expert in everything on day one, but you do need to be someone who will dig in, figure things out, and take initiative.

The firm practices in maritime/offshore injury, wrongful termination and whistleblower law, insurance bad faith, railroad injury, and personal injury. You will support marketing efforts across all practice areas.

What You’ll Do

Website Management

· Keep the firm’s websites updated with accurate attorney information, practice area content, case results, and firm news

· Perform regular checks to catch issues like broken links, outdated content, slow pages, or display problems on mobile devices

· Manage WordPress websites including content updates, plugin updates, and troubleshooting

· Work with developers or vendors as needed for technical fixes, and learn to handle more yourself over time

· Help maintain an inventory of all the firm’s digital assets including domain names, hosting accounts, and platform logins to ensure the firm always retains ownership and access

Search Engine Optimization (SEO)

· Learn and manage Google Search Console for all firm websites, including monitoring which search queries bring visitors to our sites, identifying indexing problems, and ensuring proper setup

· Use SEO tools like SEMrush, Ahrefs, or similar platforms to track keyword rankings, monitor our backlink profile, and identify opportunities to improve visibility

· Research keywords that potential clients use when searching for attorneys in our practice areas and help optimize website pages to rank for those terms

· Monitor the firm’s backlink profile for spam, toxic links, or any signs of negative SEO activity, and flag issues to leadership

· Help develop and publish SEO-friendly content including blog posts, practice area pages, and FAQs that address what potential clients are searching for

· Stay current on how search engines work, follow industry blogs and resources, and bring new ideas to improve our organic search presence

Advertising & Pay-Per-Click (PPC)

· Monitor Google Ads campaigns and learn to optimize keyword targeting, ad copy, bidding strategies, and budget allocation

· Review search terms reports regularly to identify wasted ad spend on irrelevant searches and add negative keywords to improve efficiency

· Track what happens after someone clicks an ad — do they fill out a form, call the office, start a chat? Ensure we’re measuring real leads, not just clicks

· Work with intake staff to connect the dots between ad spend and actual signed cases so we can calculate true return on investment

· Learn to run A/B tests on ad copy, landing pages, and calls-to-action to continually improve campaign performance

Content & Social Media

· Create and maintain content, including blog posts, video content, social media updates, firm news, and attorney spotlights

· Draft or coordinate content for the firm’s websites and social media accounts, working with attorneys to ensure legal accuracy

· Use AI tools to help research, draft, and refine content more efficiently while ensuring everything is reviewed for quality and accuracy

· Manage the firm’s social media presence on LinkedIn, Facebook, Instagram, X, and other relevant platforms to build brand awareness and professional credibility

· Help coordinate the creation of graphics, videos, and other visual content for marketing purposes

Tracking, Reporting & Analysis

· Learn to use Google Analytics, Google Search Console, and advertising dashboards to understand where our website traffic and leads come from

· Produce regular reports for firm leadership that focus on metrics that matter: how many leads did we get, what did they cost, and how many became actual cases

· Track competitor websites and marketing activity to understand what they’re doing well and where we have opportunities to improve

· Help evaluate the performance of any outside marketing vendors by reviewing their deliverables, asking the right questions, and verifying their reported results against actual data

Required Qualifications

· Bachelor’s degree in marketing, communications, business, or a related field (or equivalent practical experience)

· 1–3 years of experience in digital marketing, social media management, content creation, or a related role (internship experience counts)

· Familiarity with Google Ads, Google Analytics, or SEO concepts

· Comfortable working with websites and learning new software platforms quickly

· Strong writing skills with attention to detail, grammar, and clarity

· Analytical mindset — you like looking at data and figuring out what it means

· Self-starter attitude with the ability to work independently, manage your time, and take ownership of projects

· Intellectual curiosity and a genuine interest in learning digital marketing at a deeper level

Preferred Skills

· Experience with WordPress content management

· Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Google Search Console

· Experience managing or assisting with Google Ads or other PPC campaigns

· Exposure to legal marketing, law firm operations, or professional services marketing

· Experience using AI tools (ChatGPT, Claude, Jasper, or similar) for content creation or research

· Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools

· Google Ads certification or Google Analytics certification

· Experience with call tracking, CRM systems, or marketing automation tools

What We Offer

· Competitive salary

· Opportunity to build a marketing function from the ground up with real ownership and impact

· Work alongside nationally-recognized trial attorneys

· Budget for marketing tools, software, and professional development

· Support for certifications and training in Google Ads, Google Analytics, SEO platforms, and other relevant skills

· Health insurance, retirement plan, and paid time off

· A collaborative, small-firm environment where your contributions are visible and valued

How to Apply

Qualified candidates should submit a resume and a cover letter explaining: (1) what interests you about digital marketing for a law firm; (2) any experience you have with websites, SEO, advertising, or analytics, even if informal or self-taught; and (3) an example of something you taught yourself — a platform, a skill, a tool — and how you went about learning it. We value initiative and curiosity as much as prior experience.

Pay: $50,246.71 - $60,512.16 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person