CMO Chief Marketing Officer
- Location
- Marietta, GA
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Executive Marketing & Strategy
- Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
- Plan and manage monthly, quarterly, and annual marketing initiatives.
- Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
- Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
- Serve as primary point of contact for all marketing vendors and partners.
- Manage relationships, strategy calls, reporting, troubleshooting, project
Implementation, And Performance Reviews With
- DealerOn
- Stream
- WeDrive
- LotLinx
- Work Truck Solutions
- Advertising Partners
- Promotional Vendors
- Sponsorship Partners
- Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence
- Oversee all website strategy, content, promotions, updates, and customer experience improvements.
- Manage website launches, redesigns, SEO implementation, and conversion optimization.
- Coordinate inventory merchandising strategy and landing page development.
- Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation
- Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
- Monitor campaign performance, ROI, budgets, and monthly reporting.
- Analyze competitor activity and market trends. CRM, Retention & Customer Communication
- CRM marketing initiatives through DriveCentric.
- Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
- Support AI implementation and customer communication processes.
- Review lead performance and customer engagement opportunities.
Content Creation & Creative Direction
- Write and develop:
- Sales campaigns
- Service campaigns
- Email campaigns
- Website content
- SEO content
- Social media content
- Promotional messaging
- Video concepts and scripts
- Direct creative assets, signage, advertising materials, and promotional campaigns.
- Maintain brand consistency across all companies. Social Media & Reputation Management
- Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
- Coordinate content creation, photography, video production, and community engagement.
- Monitor online reputation and customer feedback. Community Relations & Sponsorships
- Develop and manage community partnerships, sponsorships, and outreach programs.
- Lead planning, promotion, logistics, and execution for:
- JeepFest
- Teacher of the Year Programs
- Fleet Event - Touch a Truck
- Customer Events/Community Activations
- Coordinate vendors, signage, marketing materials, budgets, and promotional
efforts.
Fleet, Commercial & Special Projects
- Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
- Coordinate Work Truck Solutions marketing efforts.
- Promote TG316 Custom Builds and specialty inventory.
Reporting & Performance Analysis
- Review and analyze:
- Website traffic
- Lead generation
- Advertising performance
- SEO performance
- CRM performance
- Campaign ROI
- Provide recommendations and strategic insights to leadership
