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CMO Chief Marketing Officer

Ed Voyles Automotive Group

Location
Roswell, GA
Arrangement
On-site
Type
Full-time
Posted
Closes
Executive Marketing & Strategy

  • Develop and execute marketing strategy across Ed Voyles CDJR new and pre-owned departments
  • Plan and manage monthly, quarterly, and annual marketing initiatives.
  • Align marketing efforts with goals, inventory levels, sales objectives, and business growth initiatives.
  • Identify opportunities for lead generation, market expansion, brand awareness, and customer retention. Vendor & Agency Management
  • Serve as primary point of contact for all marketing vendors and partners.
  • Manage relationships, strategy calls, reporting, troubleshooting, project

Implementation, And Performance Reviews With

  • DealerOn
  • Stream
  • WeDrive
  • LotLinx
  • Work Truck Solutions
  • Advertising Partners
  • Promotional Vendors
  • Sponsorship Partners
  • Coordinate vendor projects, deadlines, budgets, approvals, and accountability. Website Management & Digital Presence
  • Oversee all website strategy, content, promotions, updates, and customer experience improvements.
  • Manage website launches, redesigns, SEO implementation, and conversion optimization.
  • Coordinate inventory merchandising strategy and landing page development.
  • Troubleshoot website issues and oversee implementation with website providers. Advertising & Lead Generation
  • Oversee SEM, SEO, paid search, social advertising, retargeting, display advertising, and lead generation efforts.
  • Monitor campaign performance, ROI, budgets, and monthly reporting.
  • Analyze competitor activity and market trends. CRM, Retention & Customer Communication
  • CRM marketing initiatives through DriveCentric.
  • Develop customer email campaigns, lead nurture campaigns, service retention campaigns, and follow-up strategies.
  • Support AI implementation and customer communication processes.
  • Review lead performance and customer engagement opportunities.

Content Creation & Creative Direction

  • Write and develop:
  • Sales campaigns
  • Service campaigns
  • Email campaigns
  • Website content
  • SEO content
  • Social media content
  • Promotional messaging
  • Video concepts and scripts
  • Direct creative assets, signage, advertising materials, and promotional campaigns.
  • Maintain brand consistency across all companies. Social Media & Reputation Management
  • Manage content strategy across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profiles.
  • Coordinate content creation, photography, video production, and community engagement.
  • Monitor online reputation and customer feedback. Community Relations & Sponsorships
  • Develop and manage community partnerships, sponsorships, and outreach programs.
  • Lead planning, promotion, logistics, and execution for:
  • JeepFest
  • Teacher of the Year Programs
  • Fleet Event - Touch a Truck
  • Customer Events/Community Activations
  • Coordinate vendors, signage, marketing materials, budgets, and promotional

efforts.

Fleet, Commercial & Special Projects

  • Support fleet and commercial vehicle marketing initiatives in Monthly newsletter
  • Coordinate Work Truck Solutions marketing efforts.
  • Promote TG316 Custom Builds and specialty inventory.

Reporting & Performance Analysis

  • Review and analyze:
  • Website traffic
  • Lead generation
  • Advertising performance
  • SEO performance
  • CRM performance
  • Campaign ROI
  • Provide recommendations and strategic insights to leadership

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