Marketing Operations Manager

ELLKAY started out providing connectivity solutions to laboratories and within a few years, grew to also provide data management solutions to ambulatory organizations. ELLKAY is now a trusted data management partner in five healthcare segments. ELLKAY’s solutions continue to serve laboratories and ambulatory practices and have expanded to empower hospitals and health systems, healthcare IT vendors, ambulatory practices, health plans, and other healthcare organizations with cutting-edge technologies and solutions that drive their growth and interoperability strategies.

Today, ELLKAY remains true to our core values, building strong partner relationships and offering unparalleled service and support while providing innovative, scalable solutions to the challenges our customers face in today’s data-rich world.

ELLKAY's experience, customer-focused approach, and reputation for innovation, speed, and accuracy differentiate ELLKAY as a premier partner for your interoperability needs and data management strategy.

Job Description

The Marketing Operations Manager owns the entire marketing technology ecosystem and ensures the infrastructure, data, processes, and reporting that power marketing and sales alignment run seamlessly. This role is responsible for Salesforce Account Engagement administration, data governance, lead lifecycle and scoring architecture, attribution modeling, and operational frameworks that support scalable, predictable revenue growth.

Essential Duties & Responsibilities

Process & Operational Excellence

Build scalable processes that enhance data integrity and drive more effective marketing campaigns.
Support tool onboarding and maintain all related training programs.
Partner with Sales Ops to optimize lead flow and ensure accurate funnel integrity.

Martech Systems Administration & Governance

Serve as primary administrator for Salesforce Pardot/Account Engagement, 6sense and other supporting tools.
Maintain platform configuration, integrations, and data hygiene.
Oversee marketing database governance, including segmentation logic across SAE and connected systems.
Evaluate and manage new MarTech tools and enhancements.

Lead Lifecycle Architecture & Automation

Define the overarching lead lifecycle and ensure consistent adoption across all marketing and sales processes.
Develop and govern lead scoring and grading models, maintaining alignment with evolving business needs.
Define the automation architecture and oversee execution by ensuring proper routing, workflow logic, and data synchronization.
Ensure seamless event-to-MQL flow.

Campaign Operations & Attribution Infrastructure

Lead the campaign operations framework to ensure consistent segmentation, attribution, tracking, reporting, and optimization across all marketing channels.
Establish governance for naming conventions, UTM structures, and tracking methodologies.
Ensure high-quality campaign execution through rigorous QA and ongoing oversight of tracking integrity.

Data, Reporting & Analytics

Build and maintain dashboards for funnel conversion, pipeline, CAC, CPL, ROI.
Provide insights and analysis to leadership.
Support predictive modeling and intent analytics.

Website Systems Ownership (Back-End Only)

Own analytics tagging, pixels, cookies.
Manage CMS permissions and governance.
Oversee site performance and uptime.

Qualifications

BS Degree or higher in Marketing, Business, Analytics, Communications, or related field.
7–10+ years of progressive experience in Marketing Operations, Revenue Operations, or related roles.
Advanced expertise in Salesforce and Account Engagement (Pardot) required. Certification preferred.
Strong background in campaign management, data governance, reporting, and process optimization.
Experience managing MarTech platforms including 6sense, Google Analytics, CMS tools, scheduling systems, and reporting tools preferred.
Healthcare IT or B2B technology experience preferred.
Demonstrated experience leading and developing teams.

Skills & Competencies

Excellent verbal, written, and presentation communication skills.
Strong analytical skills with ability to interpret complex datasets into clear insights.
Highly organized with the ability to manage multiple projects and priorities.
Ability to independently resolve complex issues and propose scalable solutions.
Strong understanding of digital marketing channels, campaign tracking, and ROI analytics.
Proficiency in Microsoft Excel and reporting/dashboard tools.

Benefits

ELLKAY offers a comprehensive and competitive benefit package that starts day one!

Including

Medical, Dental, and Vision benefits
Employer-paid Life and LTD
401k w/ matching – once eligibility is met
Work/life balance
Paid Volunteer Program
Flexible working hours
Generous FTO
Remote work options
Employee Discounts
Parental Leave

Our awesome culture includes

Working with talented, collaborative, and friendly people who love what they do
Professional growth within
Innovation environment
On site in HQ Free daily lunches

Additional information

At ELLKAY, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy of operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences. For those who do not live within 40 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets.

For more information on our company, visit www.ELLKAY.com.

ELLKAY LLC is a Smoke-Free Workplace.

ELLKAY, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.