Demand Generation Lead

<div class="content-intro"><p>Frontera is reimagining how children with autism and other behavioral health needs get the care they deserve. We bring together world-class clinicians, technologists, and autism specialists to build cutting-edge AI tools that help care teams work smarter and spend more time with the children and families who need them most.</p> <p>Our platform is HIPAA-compliant and designed for the real-world needs of behavioral health teams - from psychologists to ABA therapists. By combining evidence-based care with powerful technology, we’re expanding access to high-quality services for families everywhere.</p> <p><strong><br></strong><strong>Our Mission</strong></p> <p>Frontera exists to close the care gap: every child, no matter where they live, should be able to access effective behavioral healthcare.<strong><br><br></strong></p></div><p><strong>Role Overview</strong></p> <p>We're looking for a Demand Generation Lead to own execution for the demand generation engine that builds pipeline across our technology solutions for ABA clinics. You'll run multi-channel campaigns, own our event marketing program end to end, and lead co-marketing with technology and channel partners — all while carrying a real pipeline number. This is a builder's seat on a small team: you'll design the process as you go, not inherit one.</p> <p><strong>What You'll Own</strong></p> <ul> <li><strong>Demand generation programs:</strong> Plan and execute multi-channel campaigns that generate qualified pipeline from ABA clinic operators, clinical directors, and clinicians themselves. Channels will include paid, email, content syndication, ABM, and web.</li> <li><strong>Event marketing:</strong> Run promotion for every conference we sponsor or exhibit at. From pre-show audience building, booth traffic, on-site activation support, and post-event follow-up sequences that actually convert. You’ll measure event ROI and decide which events we partner in again.</li> <li><strong>Partner marketing</strong>: Lead all co-marketing with our technology and channel partners. Joint campaigns, co-branded content, webinars, and shared pipeline motions. You work directly with partner enablement to activate this channel.</li> <li><strong>Pipeline accountability</strong>: You carry a marketing-sourced and marketing-influenced pipeline target.</li> </ul> <p><strong>Qualifications</strong></p> <ul> <li>6+ years in B2B demand generation or growth marketing, including time in a high-growth environment</li> <li>Track record owning a pipeline number, not just program delivery</li> <li>Hands-on with HubSpot, paid social, and campaign reporting</li> <li>Direct experience running field and event marketing programs end to end</li> <li>Partner or channel co-marketing experience</li> <li>Comfortable with ambiguity on a small team where you build the process as you go</li> <li>Healthcare, health tech, or multi-site provider experience is a strong plus</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p class="p1"><span style="font-size: 16px;">We have determined a salary range for this position that takes into account several factors including experience, knowledge, education, skills, and abilities. Please note that the salary information is a general guideline and the exact salary will be determined based on the individual’s qualifications and experience, with consideration given to the factors listed above. <span class="s1">All full-time employee benefits include a stake in shared success through stock options, health benefits, 401(k) plan, and 4 weeks of PTO per year.</span></span></p></div><div class="title">Annual Salary</div><div class="pay-range"><span>$155,000</span><span class="divider">&mdash;</span><span>$185,000 USD</span></div></div></div><div class="content-conclusion"><p><strong>Why Frontera?</strong></p> <ul> <li>Opportunity to be at the forefront of innovation in pediatric healthcare.</li> <li>Work on challenging and impactful projects that leverage cutting-edge technologies.</li> <li>Collaborate with a talented and passionate team in a fast-paced and dynamic environment.</li> <li>Make a real difference in the lives of children and families in rural communities.</li> <li>Competitive salary and benefits package.</li> </ul> <div><strong>Our Denver Office &amp; Perks</strong></div> <ul data-list-tree="true" data-indent="0" data-border="0"> <li>Dog-friendly office.</li> <li>Catered lunch from local Denver restaurants five days a week, plus occasional breakfasts and dinners.</li> <li>Robust snack program and great coffee options (including cappuccino machine and cold brew cans).</li> <li>Regular team events and low-key socials.</li> <li>Up to $150/month commuter stipend, discounted nearby parking, and a discounted Colorado Athletic Club membership.</li> <li>Thoughtfully designed space for focus, collaboration, and connection.</li> <li>Competitive health benefits, stock options, 401(k), and generous PTO.</li> </ul> <p><strong>Join us in building the future of behavioral healthcare!</strong></p></div>

Qualifications

• Department: Commercial

Benefits

• Offices: Headquarters