Chief Marketing Officer (CMO)

About the position

Everyday Dose is a functional coffee brand built around a simple idea: coffee should do more, so you can too. We fuel everyday people who want to feel a bit better, every day through a ritual that’s delicious, approachable, and grounded.

We’re entering our next phase of growth: expanding from a DTC-powered rocketship into a multi-channel brand with retail, wholesale, and new product lines. With 300k+ active customers, strong unit economics, and an authentic community, we’re ready for a world-class CMO to architect and scale the next chapter.

This is not a title-upgrade job. We’re looking for a CMO who has already led a \$100M+ CPG brand through the transition from DTC → omnichannel retail — and knows exactly how to build the organizational, creative, and operational backbone for sustained growth.

You will own

Brand (positioning, storytelling, creative vision, campaigns)

Growth (performance marketing, media mix, attribution)

Retention/Lifecycle (building a real team, CRM, subscription strategy)

Community & Content (UGC engine, influencer, creators, ambassadors)

Retail Marketing (shopper, wholesale, retail velocity engines)

You partner tightly with the CEO on big moments, partnerships, and vision, and with the President on execution, resourcing, modeling, and operational excellence.

Your mandate

Build a marketing org that is fast, functional, emotionally resonant, brand-first, performance-driven, and capable of taking Everyday Dose from \$100M → \$250M+.

What You’ll Do

1. Own and Evolve the Everyday Dose Brand

Steward the brand’s emotional core (“A bit better, every day”), tone, and identity

Lead brand campaigns around key platforms (First Domino, Meet You on the Other Side, etc.)

Translate abstract brand strategy into clear messaging, briefs, and creative systems

Ensure consistency across DTC, retail, OOH, social, UGC, influencer, PR, and product

2. Build a High-Performance Growth Engine

Architect an efficient media mix across Meta, Google, TikTok, YouTube, CTV, influencers, affiliates, and emerging channels

Maintain rigorous CAC/LTV guardrails as we scale spend

Ensure attribution modeling and cohort insights drive spend allocation

Partner with creative to systemize high-velocity testing

Build the growth org: VP Growth, media buyers, analysts, UGC/creative strategists

3. Build a World-Class Retention Org

(One of the biggest gaps we’re filling)

Build and lead lifecycle/CRM, subscription, and post-purchase strategy

Develop rapid experimentation culture across email, SMS, onsite, product experience, and subscription journeys

Partner with CX leadership to translate retention insights into improved product and experience

Own metrics: M2/M3 retention, subscription LTV, AOV, repeat rate

4. Lead Integrated Creative + Content

Build the in-house UGC/content engine (1,000+ videos/year)

Develop UGC frameworks, creator playbooks, and scalable storytelling

Oversee brand creative: campaigns, photography, video, scripts, retail displays, OOH

Ensure creative moves fast but maintains quality and brand consistency

5. Drive Retail & Wholesale Marketing Strategy

Develop retail launch playbooks (Target, Costco, Sprouts, etc.)

Own shopper marketing, promo calendars, retail media, field marketing

Create velocity-driving programs to support sell-through

Build partnerships with retailers and sales to ensure dominance in-store

6. Build a Strong Marketing Organization

Based on your leadership philosophy

CMO: gets paid to drive output, not operate tactically

VPs: build the org and systems under you (Growth, Brand, Creative, Retail)

Directors: demonstrate expertise and manage vertical execution

Managers: guide and learn

Associates: lean in and support the engine

You will

Design the full 12–18 month org roadmap (headcount, sequencing, ownership)

Hire and coach senior leaders who elevate speed, clarity, and quality

Create cross-functional rituals and accountability frameworks

Replace complexity with clarity

7. Be a Strategic Partner to CEO & President

Work closely with CEO on big brand moments, partnerships, and long-term narrative

Work closely with President on financial modeling, prioritization, operational tempo, and resource allocation

Be a key voice in company strategy, product roadmaps, and growth bets

What Success Looks Like in 12 Months

A fully operational growth + retention + brand engine

Consistent CAC efficiency and LTV expansion

A clear, iconic brand platform that unifies creative and messaging

Retail launches executed flawlessly with strong velocities

A 12-person retention org built and producing wins

Content engine producing 100–150 new assets/month

A marketing org that feels fast, aligned, grounded, functional, creative, joyful

Revenue on path from ~\$100M toward \$150M–\$200M

Responsibilities

• Own and Evolve the Everyday Dose Brand
• Build a High-Performance Growth Engine
• Build a World-Class Retention Org
• Lead Integrated Creative + Content
• Drive Retail & Wholesale Marketing Strategy
• Build a Strong Marketing Organization
• Be a Strategic Partner to CEO & President

Requirements

• 10–15+ years in CPG marketing, with at least one role owning \$50M–\$250M growth
• Led a brand through DTC → omnichannel retail transition
• Proven ability to build and scale marketing orgs from 20 → 60+
• Deep understanding of growth marketing and creative testing
• Strong brand storyteller who can translate emotion into execution
• Experience with UGC creator ecosystems, paid social engines, and retail marketing
• Competence with forecasting, modeling, and data-driven decision making
• Known for clarity, speed, and building high-trust, high-output teams

Benefits

• Competitive salary + performance bonus + meaningful equity.