Digital Marketing Specialist
- Location
- Chicago, IL
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
About The Role
The Digital Marketing Specialist executes acquisition, lifecycle, and content programs across paid search, paid social, organic search, email, and web. The role turns campaign strategy into measurable digital experiences that increase qualified traffic, engagement, and conversion.
You will work with demand generation, content, product marketing, design, and sales to launch campaigns for a technology audience. Success depends on disciplined execution, clean analytics, and continuous optimization across the funnel.
Key Responsibilities
The Digital Marketing Specialist executes acquisition, lifecycle, and content programs across paid search, paid social, organic search, email, and web. The role turns campaign strategy into measurable digital experiences that increase qualified traffic, engagement, and conversion.
You will work with demand generation, content, product marketing, design, and sales to launch campaigns for a technology audience. Success depends on disciplined execution, clean analytics, and continuous optimization across the funnel.
Key Responsibilities
- Launch and optimize campaigns across Google Ads, LinkedIn Campaign Manager, paid social, email, and marketing automation platforms
- Build and maintain landing pages, forms, nurture journeys, and conversion paths using tools such as HubSpot, Marketo, WordPress, or Webflow
- Monitor performance in GA4, Google Search Console, CRM dashboards, and campaign reports; identify trends in traffic, leads, conversion rate, CAC, and pipeline contribution
- Conduct keyword research and implement on-page SEO improvements, including metadata, internal linking, technical recommendations, and content briefs
- Coordinate content distribution across email, social, organic search, and partner channels while maintaining a detailed campaign calendar
- Run A/B tests on subject lines, ad creative, landing-page messaging, calls to action, and audience segments
- Document campaign results and present actionable recommendations to marketing and cross-functional stakeholders
- 1-3 years of experience in digital marketing, demand generation, content marketing, or a related role, preferably in a technology environment
- Hands-on experience with marketing platforms and analytics tools such as HubSpot, Marketo, GA4, Google Ads, LinkedIn Campaign Manager, and a CRM
- Working knowledge of SEO fundamentals, paid media operations, email marketing, conversion optimization, and marketing attribution
- Strong analytical skills with the ability to interpret channel performance and translate data into clear next steps
- Excellent written communication and project-management skills, with a track record of managing multiple campaigns and deadlines
- Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
- Bonus: Experience with Looker Studio, Salesforce, Ahrefs, Semrush, HTML/CSS, marketing automation workflows, or B2B SaaS and product-led growth programs
