Free Country is a leading apparel manufacturer based in New York City. Since 1990, we have been creating outerwear and activewear inspired by a modern, active lifestyle. We combine active performance and fashion to produce compelling designs. Our collection includes men's, women's, and children's outerwear, activewear, and swimwear. Free Country can be found in various retailers across the U.S., Canada, and Europe.
VP - Marketing/Communications Role
Responsibilities:
Experience in Apparel is a must. This individual will manage marketing/communications initiatives including, but not limited to:
- Work closely with the executive team to develop and implement marketing/communications and growth strategies.
- Responsible for all elements of Free Country branding - Including day-to-day marketing materials and the ongoing larger brand narrative.
- Development, creation and maintenance of marketing collateral.
- Lead proactive media relations efforts including building positive relationships with national, regional and trade media across all digital platforms.
- Manage social media & influencer strategy.
- Create regular corporate communications to share updates on the business to the entire team.
- Manage marketing and communications budget and oversee contracts/invoices with agency partners and other vendors.
- Maintenance of the website including the updating of content/storytelling.
- Manage marketing and communications budgets; ability to stay within budgets and provide status reports monthly.
- Draft, distribute and manage content for press releases and facilitate media interviews for exhibitions and events.
- Strategic tactics to continue to appeal to existing audiences but also bring in new audiences.
- Develop and oversee the communications calendar of programs and events.
Qualifications:
- A minimum bachelor’s degree or Master's degree in related field.
- 5+ years of relevant experience.
- Proficient computer skills.
- Excellent written and verbal communication skills.
- In NYO daily a MUST.
